What Patients See When Searching For A Local Raleigh Doctor
SEO stands for search engine optimization — the process of modifying your website and overall web presence to improve your practice’s visibility in relevant search results. Many factors influence your site’s visibility on search engines such as Google, Bing, and Yahoo! While SEO should be done when your site is built, it’s meant to be a consistent process as the algorithms for ranking constantly change. Also, if you’re not making updates regularly, there’s a big chance your competitors may take over your spot.
The overall goal of implementing a strong SEO strategy is to:
- Attract more patients
- Generate more calls & emails
- Enhance brand awareness
- Increase website traffic
- Protect your online reputation
- Create a competitive advantage
- Build patient confidence
- Improve online visibility
- Generate income
Google Search Results pages continue to change and become more dynamic with map packs, Google rich snippets, and many other new elements. Each element has its own unique ranking factors, amplifying the complexity and difficulty in achieving high visibility, especially for competitive markets and specialties.
There Are Three Main Sections To A Google Search Results Page:
- Paid Search Ads
- Google My Business Listing (Local SEO)
- Organic Search Results
It’s important to be found wherever potential patients are searching. That’s why a comprehensive SEO campaign will include strategies that impact Google My Business and organic search results, as well as your overall web presence on directories and review sites. To have a successful healthcare internet marketing campaign your site must be easily understood by Google and other search engines. An additional campaign leveraging paid search results can also be implemented to maximize exposure for your medical practice and deliver a higher ROI with a successful SEO campaign.
When Google analyzes the content of your site, it looks at much more than keywords. Frequently asked questions, the benefits of the procedure, expected results, recovery time, testimonials, photos, and videos are all types of content Google rewards you for because potential patients find the information helpful. In addition to robust multimedia content, search engines prefer pages that are organized and coded in a manner that makes it easy for them to understand what is on each page.There are many other components to content optimization, such as keyword research, proper HTML coding, URL structure, image file names, and outbound/inbound linking.
Google and other search engines are looking to make sure your site is active and consistently being updated; this is a strong signal of a healthy site. That’s why blogs are so important. Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches.
Our Raleigh NC Doctor SEO Strategy
We understand that website and SEO needs may change frequently. Therefore, our strategies stay flexible and are based off of your results. Our medical SEO programs include:
On Page Medical SEO
While content is key, on page SEO encompasses that and so much more. We’ll assist in helping your page rank by focusing on the inner workings of your website and matching them to what pleases Google’s algorithms. By optimizing your content with components such as title tags, meta descriptions, schema and internal links you’ll be better positioned when Google crawls your site.
Local SEO is the optimization of your online properties so you can be found in localized searches. By using the resources and strategies in this guide, you can ensure that your business will be found when your target customers search online.
I have written a great article about Raleigh Medical Local SEO Here.
When we talk about local SEO, we’re talking about any types of searches that are being localized. The strategies in this guide affect LOTs of different areas of search, so let’s take a look at some of the places that you’ll want to show up.
This is commonly referred to as the “Local 3 Pack” / “Snack Pack” / “Map Pack”- You can see a maps pack with 3 listings, and then you can see the normal organic results underneath.
Google’s top indicator of a strong site, content, will help you gain placement on the first page of search engines, and help create a healthy user experience. Not to mention, the rise of voice search means strong content is absolutely a necessity! Our team will help you build out unique content based on the conditions you treat and procedures you perform. This medical content helps you rank for those highly valuable search terms.
Off Page Medical SEO
A strong off page SEO strategy involves building the quantity and quality of links back into your website. The growth of these two components helps make your website more trusted and valuable in the eyes of search engines like Google. As one of many ranking factors, it is one of the most productive ways to enhance your visibility to patients and grow organic search traffic. These back links need to come from relevant and credible sources. Strengthening of your Google My Business and Bing Places profiles are also important components.
Healthcare Listings Management
One of many local ranking factors, it is important that your business information is as consistent and accurate as possible across the web. Because your online footprint lives well beyond your website, patients may be finding information about you on a number of different listings. Whether you’ve recently changed practices, opened a new practice, or just have never focused on your business information, now’s the time to focus on getting these online directories and citation sources up-to-date.
Technical Markup and Auditing
Patrolling millions of websites isn’t easy, so Google is thankful when a medical website is able to be read and ranked quickly. By identifying the technical elements that may help your website, we’re able to successfully get patients finding you fast. Your website will need to load fast and ensure your target audience is clicking through. We also continually run ranking reports to make sure you are highly visible in search results.
Ongoing Monitoring and Reporting
What good is all of this work if we can’t show the results? While it’s great to see basic information like your visitors, we’ll give you closer insight into what’s driving patient leads such as phone calls and form submissions. Our team walks you through detailed analytics reports about your online properties and show you what we intend to do moving forward.
Consumers are increasingly turning to online reviews before making purchase decisions. In fact, a recent study shows that 92% of consumers now read online reviews.
While reviews are helpful for potential patients, the quantity and frequency of reviews of your practice can also affect your visibility in search results. Having a profile with a consistent stream of online reviews shows Google that your business is popular and relevant. This popularity gives your business additional credibility and authority in the eyes of Google, and this is rewarded by making your practice more visible in search results.
Why choose Doctor Identity Services for your Raleigh Medical SEO?
Because we focus solely on healthcare entities, we’ve assembled a team of experts in online marketing for medical practices, hospitals, device companies, pediatrics and more. We understand that each and every site is different and shouldn’t be treated equally in the world of Healthcare SEO. Let us take time to learn about your medical practice and we’ll take you to the next level!
Request a Free SEO Audit so we can begin analyzing your website.