All posts tagged: Google

Google Pushed Illegal Phone Spyware to Snoop on Your Spouse

They’re the sort of abilities you may generally recommend to a cybercrime group or law-enforcement firm : obstructing text, from another location eavesdropping on call , or sweeping up e-mails and social-media messages en masse.

But lots of companies worldwide sell effective mobile-phone spyware to the daily customer, and in a lot of cases with the specific function of making it possible for security on other halves, fans, and hubbies.

And though the United States Justice Department has actually founded guilty individuals who utilize this innovation in addition to those who offer it, Google, through its advertisement services, has actually continued running ads for much of the business that use it, The Daily Beast has actually discovered. After being notified of the problem, Google got rid of countless upseting advertisements, however the news still highlights how Silicon Valley business are in some cases unwitting accomplices to the sale of prohibited innovation, and how those exact same business typically let suspicious customers slip through the fractures.

“Spy on better half app […] unnoticeable mode,” a Google advertisement from one business checked out Monday.

With these pieces of malware, an enemy– be that a suspicious or envious fan or stalker, for instance– will require physical access to the target’s cellphone. Generally, they’ll go to a website that hosts the malware and download a specifically crafted app, which can keep itself concealed from the user, which will then gather whatever information from the phone the opponent desires and send it to them in an e-mail or shop it in an online account to gain access to later on. Software application is readily available for both Android and iPhone gadgets, however for the latter the phone has to be jailbroken, which permits the setup of unapproved apps. With Android phones, the enemy might have to switch off a security setting for comparable factors.

The hazard from this software application, however, is genuine: “Spouseware” has a long history with sexual and domestic violence, as well as murder . In one current case, a male presumably utilized spyware to monitor his ex-wife’s phone throughout divorce procedures. And a 2014 NPR examination discovered that three-fourths of 70 surveyed domestic-violence shelters discovered victims whose abusers had actually eavesdroped on discussions utilizing some type of surprise app.

Companies offer this software application for anywhere from $20 to a couple of hundred dollars, depending upon how powerful its abilities are and the length of time the stalker wishes to utilize it. Numerous countless individuals have actually acquired this kind of software application for many years, evaluating by a number of information breaches that consisted of consumer records.

And, it works: This press reporter formerly purchased a piece of spyware for $170 that, to name a few things, tracked the phone’s GPS place and siphoned pictures taken with the gadget’s electronic camera. A coworker in New York even sent out a text to the phone in Europe and activated the gadget’s microphone and tape-recorded a discussion.

Many of these business market their items straight to those wishing to spy on their precious. In 2014, the Justice Department purchased the developer of a piece of customer malware called StealthGenie to pay a $500,000 fine. A lady was likewise sentenced to 3 years of probation for utilizing the software application.

According to internal information coming from one spyware business called FlexiSpy that was gotten by Motherboard , the company investigated search-engine optimization expressions such as “the best ways to capture an unfaithful partner,” and “the best ways to understand if your hubby is cheating.”

These just recently found advertisements on Google appear to follow that very same sort of marketing technique. On Monday, typing terms such as “spy on better half’s phone” or “spy app better half,” for instance, would in some cases return adverts for associated items. These advertisements would appear plainly on the page, with some remaining in the very first couple of outcomes.

“# 1 Wife Android Spy– Limited Time 50% Off,” another just recently discovered Google advertisement checks out.

Other adverts were less specific in whether the software application might be utilized to target a partner; however in the consumer-spyware market, that in some cases implies little. Even when a business’s site states the software application must just be released to keep an eye on workers or kids– which can be done lawfully– customer-support representatives will frequently weaken those declarations completely, by confessing that clients can utilize this on their partner’s phone without consent. In a comparable method, although the business connected to the very first Google advertisement makes it extremely clear on its site that the software application need to just be utilized lawfully, the advert itself markets the item for spying on somebody’s better half. The business behind this advertisement did not react to an ask for remark.

“Thanks for flagging these to us. We strictly restrict marketing of these sort of services and have actually gotten rid of these advertisements. When we discover advertisements that break our policies, we take instant action to disable the upseting sources,” a Google representative informed The Daily Beast in a declaration.

These adverts broke Google’s “Enabling Dishonest Behavior” policy, that includes “product and services that allow a user to acquire unapproved gain access to (or make unapproved modifications) to systems, gadgets, or residential or commercial property.” This would likewise cover products such as harmful hacking services and radar-jammers, the policy continues . The Daily Beast verified that the formerly inspected search terms not return any adverts since Tuesday.

This reaction beings in plain contrast to how YouTube, which is owned by Google, dealt with a comparable scenario. When Motherboard discovered that networks of YouTubers were making videos promoting spyware to keep an eye on enthusiasts, and were taking a cut of any referred sales, YouTube responded with a proverbial shrug, left a number of the videos online, and did not offer a declaration.

Read more: http://www.thedailybeast.com

Marissa SafontGoogle Pushed Illegal Phone Spyware to Snoop on Your Spouse
read more

Make your website search-friendly with SiteGuru

The 3 crucial letters on the web.
Image: pexels

Just to let you understand, if you purchase something included here, Mashable may make an affiliate commission.

SEO (Search Engine Optimization) are the 3 crucial letters to anybody running a site aside from “www” and “com.” In order for many websites to be effective, they have to appear within the very first couple of outcomes of any search question. Thinking about there are 2.3 million Google searches every minute, if your website isn’t really to the top of the list, you’re losing out on some significant chances.

So, does your site have great SEO? We have no idea. You can discover out for yourself with SiteGuru . This basic online tool lets you carry out a total audit of your website to see how it can carry out much better, and a life time membership is presently offered in The Mashable Shop for 93% off at simply $39.99.

SiteGuru checks your site for typical SEO problems, use peculiarities, and technical concerns and after that assists you repair them. It likewise offers you weekly updates on how your sites are doing and offers you recommendations for how you can enhance them and remain on top of the rankings. Whether you’ re running a multi-million dollar or an individual site company, SiteGuru can make a world of distinction.

A Lifetime Basic Subscription to SiteGuru usually costs $600, however you can get it now in The Mashable Shop for simply $39.99 , a cost savings of 93%.

Read more: http://mashable.com/

Marissa SafontMake your website search-friendly with SiteGuru
read more

Franklin Foer: ‘Big tech has been rattled. The conversation has changed’

When the author Franklin Foer initially raised issues about Silicon Valleys power gamers, individuals took a look at me amusing. Now his work appears prophetic

The admission by Facebook’s Sheryl Sandberg was disconcerting.

“Things occurred on our platform in this election that ought to not have actually occurred,” she stated in an onstage interview recently with Mike Allen, the reporter and Washington diary-keeper. “Especially, and really unpleasant, foreign disturbance in a democratic election.”

But Sandberg averted a string of follow-up concerns. What “things”? When precisely did Facebook see the “things”? Was it a great deal of “things”? Has the business looked after the issue? And why should the general public take Facebook’s word for it?

The Sandberg interview became part of a very first wave of troubleshooting by Facebook in a crisis that is simply starting to substance. Executives from Facebook, Google and Twitter have actually been contacted us to provide sworn public statement prior to a United States congressional panel early next month about exactly what occurred on their platforms in the run-up to the governmental election, now practically a year earlier. The business have actually likewise been approached by Robert Mueller, the unique counsel examining supposed ties in between Russia and the Donald Trump governmental project.

For all the consequences of Trump’s presidency, amongst the most unexpected might be the hostile analysis that has actually emerged of America’s star-dusted tech business, as awareness dawns of how Russia made the most of the business’ platforms– and their extremely successful fascinations with targeting people and content sharing, minus oversight– to raise Trump and attack Hillary Clinton.

“They’re being rattled in such a way where they’ve never ever been rattled,” stated Franklin Foer, whose brand-new book, World Without Mind: the Existential Threat of Big Tech , can be checked out as an exceptional prediction of huge tech’s public numeration. Speaking on the phone from Washington DC, Foer stated it would be an error to believe the federal government was striking the business yet “with its heaviest blows”.

“It’s simply to state that they’ve simply been so unharmed for so long, that even these reasonably harmless calls to turn over proof or to affirm are culturally and politically considerable.”

Foer’s book outgrew a cover story about monopolistic abuses by Amazon in The New Republic, the intellectually recognized, century-old publication of public affairs at which Foer took 2 turns as editor. At the time, Foer was wanting to transform the publication for the Facebook age after it was purchased by a co-founder of Facebook. His individual informing of that story in World Without Mind remembers a previous book where he utilized his nuclear-grade soccer fandom to describe globalization.

“I began dealing with this in 2014, when I did, individuals took a look at me amusing,” Foer stated of the brand-new book. “It resembled I was a hippy wailing into the wind, it seemed like, due to the fact that of the eminence that these tech business held. Unexpectedly, when the book came out last month, I had a radio host implicating me of spouting the traditional knowledge. The tide had actually turned so rapidly.

“The greatest issue is that Facebook and Google are these huge feedback loops that provide individuals exactly what they wish to hear. When you utilize them in a world where your predispositions are being continuously validated, you end up being vulnerable to phony news, propaganda, demagoguery.”

Official and public outrage is growing at the tech business with the awareness that an army of Russia-linked bots and giants running as imposter accounts on Facebook, Twitter and other networks had the ability to purchase advertisements and target an approximated numerous millions of Americans with political messages throughout the election. The strategies of the imposter accounts, which looked for to irritate users over hot-button social concerns, have actually highlighted a sneaking sense of the nation having actually been practically gotten into– and outmaneuvered.

 google /> Photograph: JasonDoiy/Getty Images

The present examination is all the complete stranger considered that huge tech has actually gotten a virtual totally free pass in its present version. For the last 15 years, legislators have actually shrugged as Amazon bulldozed its method to a near- monopoly in the book organisation and most each retail organisation. And nobody took much interest as Facebook controlled users’ news feeds, inflated its metrics to marketers and explore owning citizen turnout. Couple of appeared to care as Google scanned libraries loaded with copyrighted product and, like Apple, moved billions in properties offshore to reduce tax liabilities. These business continued to grow and squeeze almost every rival out.

The bigger concerns of possible risks presented by huge tech, on the other hand– as the business gather unlimited information about United States people to whom they constantly offer gadgets and items developed to make our lives constantly easier– have actually shown entirely outside the federal government’s ken.

Like no other occasion prior to it, Foer stated, the election of Trump has actually taken shape the sensation that the huge tech business– Facebook, Amazon, Google, Apple, Microsoft — have actually maybe been permitted to collect a little excessive power with somewhat insufficient oversight.

“The election is the important things that’s altered the discussion,” he stated. “For liberals, a great deal of it pertains to this mad sense that Facebook was in some way complicit in the Trump success. For conservatives, it’s their rote hatred of huge media, in the sense that gatekeepers who are liberal will constantly rig the system in favor of liberals. In the end, it’s a shared stress and anxiety.

“There are plainly emancipatory powers prowling within these brand-new innovations. When that power ends up being caught, and when uniqueness and our sense of company ends up being illusory– when power ends up being so deeply focused in a little handful of companies on which we all depend, then we are skewing in the instructions of dystopia.”

When Foer started dealing with his book, he was nearing completion of an extremely individual lesson about how huge tech might cannot measure up to its own high-minded objectives. 2 years previously, the Facebook co-founder Chris Hughes had actually dedicated a sliver of his fortune to purchasing The New Republic and persuaded Foer to take a 2nd turn as editor-in-chief.

Hughes, Foer composes, was “a legendary hero– boyishly innocent, remarkably abundant, intellectually curious, suddenly simple, and happily optimistic”. The publication developed a brand-new website without an identifiable advertisement existence and avoided seo and other uninspiring tools that contemporary media business utilize in the mission for clicks and the advertisement cash behind them.

The experiment ended after Foer released the Amazon cover story and Hughes, having actually recognized just how much cash he was losing, employed a CEO from Yahoo! who rebranded the publication as a “vertically incorporated digital media business”. A personnel exodus took place, with Foer in front.

“I hope this book does not encounter as sustained by anger, however I do not wish to reject my anger either,” Foer composes. In World Without Mind, his review of Amazon has actually progressed into a sophisticated polemic versus the huge business whose capability to please customers has for too long masked corollary threats for the economy, for individual privacy and, eventually, for the workout of democracy.

“It’s not that we have to toss our iPhones into the sea, or that we have to position the concept of an online search engine into an archive where just scholars with white gloves would have the ability to take a look at it,” Foer stated. “We must have the ability to form these innovations in a manner that they do not disrupt the functions of our democracy, they do not addict us, they do not control us.”

Foer welcomes the concern of exactly what type of guideline might remain in order– an old-fashioned monopoly-bust? A federal information security law?– by indicating London’s choice to de-license Uber, and to the effort in Europe to tame Google.

“I’m actually doubtful of the concept that there can be some regulative body that can manage Facebook and require it to act in a virtuous sort of method,” he stated.

“The Europeans are sort of searching towards the dismemberment of Google today, by attempting to sever the advertisement company from its search service. I believe that there’s some comparable sort of design that might be used to Facebook that would have the result of seriously injuring its monopoly and would have the result of making it act more virtuously.”

Foer likewise indicates an effort introduced this summertime by a union of significant paper and brand-new media business to obtain approval from Congress to haggle jointly with Facebook and Google over advertisement income and access to material. Even as they count on the tech giants to discover a broad readership, media business have actually been starved of advertisement income, and pressed in some cases to termination, by the very same business.

“That the media alliance is promoting regulative options is intriguing,” stated Foer. “That it’s not simply silently groaning about Google and Facebook, that they’re now actively pressing back. And I believe it’s shown in the protection.

“It’s relatively spectacular to take a look at the paper every day and to awaken to exactly what appears like a fresh mainstream media attack on huge tech, which is something I actually had not anticipated. New media had actually sort of laid prostrate prior to these men, and generally accepted their fate as type of being connected to Facebook and Google.

“It’s like a post-Soviet state having a color transformation to enjoy media rebel versus these business.”

Read more: http://www.theguardian.com/us

Marissa SafontFranklin Foer: ‘Big tech has been rattled. The conversation has changed’
read more

Google launches its AI-powered jobs search engine

Looking for a new job is getting easier. Google today launched a new jobs search feature right on its search result pages that lets you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and others. Google will also include job listings its finds on a companys homepage.

The idea here is to give job seekers an easy way to see which jobs are available without having to go to multiple sites only to find duplicate postings and lots of irrelevant jobs.

With this new feature, is now available in English on desktop and mobile, all you have to type in is a query like jobs near me, writing jobs or something along those lines and the search result page will show you the new job search widget that lets you see a broad range of jobs. From there, you can further refine your query to only include full-time positions, for example.When you click through to get more information about a specific job, you also get to see Glassdoor and Indeed ratings for a company.

You can also filter jobs by industry, location, when they were posted, and employer. Once you find a query that works, you can also turn on notifications so you get an immediate alert when a new job is posted that matches your personalized query.

Finding a job is like dating, Nick Zakrasek, Googles product manager for this project, told me. Each person has a unique set of preferences and it only takes one person to fill this job.

To create this comprehensive list, Google first has to remove all of the duplicate listings that employers post to all of these job sites. Then, its machine learning-trained algorithms sift through and categorize them. These job sites often already use at least some job-specific markup to help search engines understand that something is a job posting (though often, the kind of search engine optimization that worked when Google would only show 10 blue links for this type of query now clutters up the new interface with long, highly detailed job titles, for example).

Once you find a job, Google will direct you to the job site to start the actual application process. For jobs that appeared on multiple sites, Google will link you to the one with the most complete job posting. We hope this will act as an incentive for sites to share all the pertinent details in their listings for job seekers, a Google spokesperson told me.

As for the actual application process itself, Google doesnt want to get in the way here and its not handling any of the process after you have found a job on its service.

Its worth noting that Google doesnt try to filter jobs based on what it already knows. As Zakrasek quipped, the fact that you like to go fishing doesnt mean you are looking for a job on a fishing boat, after all.

Google is very clear about the fact that it doesnt want to directly compete with Monster, CareerBuilder and similar sites. It currently has no plans to let employers posts jobs directly to its jobs search engine for example (though that would surely be lucrative). We want to do what we do best: search, Zakrasek said. We want the players in the ecosystem to be more successful. Anything beyond that is not in Googles wheelhouse, he added.

Monster.coms CTO Conal Thompson echoed this in a written statement when I asked him how this cooperation with Google will change the competitive landscape for job sites. Googles new job search product aligns with our core strategy and will allow candidates to explore jobs from across the web and refine search criteria to meet their unique needs, he wrote. Yes, as with anything, there will be some challenges and adjustments to existing job posting sites; the biggest perhaps being for those that are currently driven by SEO.

Read more: https://techcrunch.com/2017/06/20/google-launches-its-ai-powered-jobs-search-engine/

Marissa SafontGoogle launches its AI-powered jobs search engine
read more

Figure out the secrets to better SEO with this online course

Image: pixabay

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.

In today’s digitally driven world, it’s no longer a surprise to any business that in order to remain viable and competitive, it’s essential to have a strong online presence. When it comes down to search, Google is king: there are more than 2.3 million Google searches per minute — that’s absolutely massive.

Your SEO (Search Engine Optimization) strategy is key to not only landing on the first page of Google search — usually the starting and stopping ground for most users when they query — it’s also essential when it comes down to increasing your overall traffic. For example, if you have an eco-friendly dry cleaning business you’re building downtown, you want that to pop up first when locals search for “green dry cleaning service.”

Knowing that SEO isn’t such an easy thing to pull off, using a tool that helps assist with automation could help: check out this Serpstat: Lifetime Subscription, a cloud-based all-in-one multi platform for SEO/PPC professionals and site owners. 

The tool includes five intuitive modules: Global Rank Tracker and Backlink Explorer, Keyword Research and Competitor Analysis tools, and advanced SEO Audit. Any person who’s tried to manage SEO knows the struggle of keeping up with the best keyword phrases and results, and Serpstat infinitely stores the top 100 search results for every keyword, not just the rank of one domain for a tracked keyword. 

You’ll be able to compare your keywords to main performance indicators, find keyword variations and search suggestions to improve your site’s ranking and get a list of proven and profitable keywords that your competitors use — amongst other things. 

Get it here for $34.99, or 98 percent off. Plus today only, you can enjoy a special Labor Day discount of 15 percent off with promo code BYESUMMER. Enter at checkout to save.

Read more: http://mashable.com/2017/09/04/how-seo-works-and-best-practices/

Marissa SafontFigure out the secrets to better SEO with this online course
read more

RankScience wants to replace your SEO staff

The darkart of search engine optimization could be next in line for software-powered automation potentially putting hundreds of thousands of SEO consultants out of a job.

At least thats the scenario sketched by RankScience, a YC-backed startup just graduating fromacceleratorswinter 2017 program, whose software-as-a-serviceautomates the process of running thousands of A/B tests in order toidentify which changes will improve the Google ranking of customer webpages in organic search results.

Ultimately thats who we do see ourselves replacing, says founder Ryan Bednar of the humble human SEO consultant who spends their days eyeballing scores of dashboards to try to identify beneficial tweaks. But whose days of gainful employment could be numbered ifmanual analyticscan be overtaken by automation.

It is an industry that I think we can disrupt, he continues. Humans are tweaking and measuring and changing, and software is really where things are going and we think this is the start of that.

So the pitch is:goodbye SEO dashboards and specialized in-house staff; and hello subscriptionsoftware forautomated testing andcontinuously optimized web pages. RankScienceclaims anaverage boost to organic search traffic of 37 per cent within three months, arguing such gains area substantial step up from the competition albeit it only hasa couple of dozen customers at this point.

While Bednar says the SEO automation testing approach works well for all sorts of different sites, he flags particular benefits for ecommerce sites, marketplaces, directories, Q&A pages anything where companies have lots of pages.

Our software identifies areas of opportunity and things that companies should be testing based on where theyre ranking now, what theyre competitors are doing, and what opportunities we see. And also this data that we have from across our network things that we see that are working elsewhere on similar sites.

The SaaS platform soft-launched in May last year, and the team has not yet done any active marketing.Most of thecustomers thus far are US-based but it does have some as far afield as Taiwan.

RankSciences methodrequires customers to route their web traffic throughitsCDN in order thatit can run thousands of concurrent split tests on their behalf, although it describes theset up for this asvery easy; two minutes and a simple one-line code change, is the claim.

It also claimsitsdoing things differently vs most of the startup competition in the SEO space because its not just doing analytics; its also automating making the changes too taking a further piece of search optimizationhassle out of its customers hands (assuming, of course, theyre comfortable relinquishing a little control over how their online content is structured, though it sends weekly reports about changes to keepcustomers in the loop).

The most similarcompetitor Bednar can be coaxed toname is BloomReach, which does ecommerce SEO for Fortune 500 companies, but he adds: As far as I know, our continuous, automated split testing software is something theyre not doing. They dont have a CDN, they do hosting for companies, so I think what were doing is differentiated from what theyre doing.

Bednar says the idea for automating search engineoptimizationcamefrom his previous life as an SEO consultant. I realized my main advantage, related to other consultants, was that I was a programmer, and so companies could add me to GitHub, and instead of just sending them PDFs with recommended changes I could actually execute the changes myself Our CDN is an attempt to productize that, he tells TechCrunch.

Almost all of the other SEO software products are analytics tools. They give you insights into how youre doing with rankings, or they maybe make recommendations around things that you should change, he adds.

Our product is the only piece of SEO software that actually does work for you. So instead of creating tasks for engineers or product managers, our software actually handles the work for you, and executes for you. Because were a CDN we can actually make changes to your pages. And other products cant.

RankScience not only carries outA/B tests for its customers, it also identifies which SEO experiments to run although at this point its not yet fully automated that part of its process. So it remains to be seen how they can scale that, and what impact fewerhuman inputs, as Bednar puts it, willhave on the results it can deliver for customers.

For customers its 100 per cent completely automated. On our end its mostly software with some human inputs, he says of the product at this point.When a company comes on board we do interview them to learn about things they care about etc, so there are some human inputs as well. But the rest is software.

We identify what to change and the larger our network gets the more powerful the data we have becomes because we know whats working on other sites across our network and so we have a good idea of what SEO experiments companies should be running.

Bednar emphasizes its SEOmethods are bona fide White Hat. So there are no dubious techniques being deployed in a bidto boost search visibility; its entirelycompliant with Googles best practices, he says, describing himself astotally confident the approach wont get a customers websitepenalized by Google for trying to game itsalgorithm.

As a consequence oflooping traffic through RankSciences CDN there is a very small amount oflatency involved in the process typically around 16m/s of latency or less minimal on accountof how many websites are now hosted on Amazon Web Services cloud service platform, according to Bednar.

The reason its so fast is that most companies now are on AWS and we spin up our CDNs in the same region as companies origin web servers on AWS. Thats one of the reasons that this couldve never been built before. Now everyones basically in the same data center AWS enables this speed.

And if customersare using other cloud service platforms say Google Cloud or Microsoft Azure hesays RankScience can just spin up our CDNs in the same region, so the latency will neverexceed 16m/s regardless of the platform a customer is using.

The team of five has raised a small pre-seed round from friends and the founders own money. Their next step on graduating from YC will be raising a seed.

Were totally focused on scaling right now. Weve spent this last year focusing on product, and validating a lot of our hypothesis. The past six months weve just been trying to add more customers, learn more about how this works for different sites and how people are using this. So were just totally focusing on scaling at this point, and improving the product, he adds.

Read more: https://techcrunch.com/2017/02/07/rankscience-wants-to-replace-your-seo-staff/

Marissa SafontRankScience wants to replace your SEO staff
read more