SEO for Doctors: 10 Social Media Strategies to Use
Using SEO for doctors is just as important as any other industry, and that’s why you need to get social. These 10 social media tips will take you to the top.
Doctors typically have a lot on their mind. Staying up to date with new studies and procedures, appointments, emergency call-ins… It’s a lot.
So it’s fair to say that figuring out how SEO for doctors works isn’t at the top of the list.
But working SEO into any medical practice’s web presence is a huge part of getting more patients in through the doors and upping your online game.
Doctor Identity Services is here to take on the additional responsibility of managing your marketing and a medical practice– it’s what we’re experts at!
We also love to help our clients stay up-to-date on the latest and best marketing strategies. So we’ve put together our top 10 social media strategies you should be using– and be sure to check out our blog if you want to learn more.
SEO for Doctors: 10 strategies you need to be using
Staying on top of your online presence is a great way to stand out from the crowd.
Don’t believe us? A report found that 60% of doctors say that using social media has improved their quality of care for patients.
The people who are viewing the content are also more likely to share the medical information, from a blog cross-posted to social media, for example.
The benefits of SEO for doctors are clear: more people will be getting accurate medical information online and they will be linking to and interacting with your practice.
So here’s what you’ll want to do make this type of SEO for doctors work for you.
1. Update frequently and start conversations
What’s the point of social media? To be social!
SEO for doctors is based on the idea that doctors and medical practices need to put a personality to that professional face. This can really only happen through face-to-face interactions or social media.
You will want to use your platforms to update frequently and start conversations with your patients and followers.
Some offices like to use a post manager like HootSuite to schedule posts and others like to just stick to a schedule they’ve created.
A good rule of thumb is to post at least once a day on your platform. If your following grows, you may up that to twice a day to start at the top of news feeds and capture the most comments and shares.
2. Try out platforms like Instagram as well as Facebook and LinkedIn
When it comes to using social media as a professional, it seems like Facebook and LinkedIn are running the game. And you should be using these platforms to reach out to users.
But you should also consider using networks like Instagram to supplement your practice’s social media presence.
Some doctors have used social media platforms like Instagram to their advantage. They now have thousands of followers that are learning from the posts, sharing them, and engaging heavily.
You can also use your Instagram posts to liven up other platforms. Facebook and LinkedIn are usually very text-based.
The truth is that users prefer posts with images much more than those that are strictly text or a link to somewhere else.
3. Create content they’ll want to read and share
If a regular person tried to read a peer-reviewed medical journal or one of your old textbooks from medical school, chances are they’ll be confused and bored.
So you’ll want to break this stereotype and create content that people actually want to read and share.
This means putting personality into your posts and making sure everything is as clear as possible to regular readers.
4. Don’t forget to network
Social media is a great place for you to network with potential patients, but you should also take the time to network with other professionals.
We recommend following other doctors and practices on social media and interacting with them through likes, shares, and comments.
You never know when a new referral will come in thanks to your interactions on social media. And you can reach a new audience when you appear on another practice’s feed.
5. Remember that SEO for doctors can up your rankings
SEO is all about making your website and practice “search engine optimized” so that searching patients will be shown your website as a top result.
Think of this like your credit score. You’ll have to work to build up that reputation that allows you to be given more responsibility.
SEO is similar. The more people who follow you, share your posts, and the larger your presence is, the better.
While you are posting and creating content, be sure to add in your keywords that patients are most likely to search for to tie your business in with a search page to rank on.
All of this social media work is ultimately working in favor of SEO for doctors!
6. Use Twitter to join in on medical conversations
Search through medical hashtags and trending topics to chime in, respond to, and share the posts of others on your page.
You’ll be able to network with professionals and have your voice heard in a community interested in your area of expertise.
7. Share your promotions and events
If you have a following on social media, you also have an outlet to advertise to automatically.
So take advantage of this and share any promotions or events that you’re taking part in.
Some offices run marathons or work with charities during the holidays to raise awareness for a community issue or disease. Advertising this on social media can help bring out people to the events and grab the attention of people interested in the cause.
8. Consider using Youtube
When most people think of social media, they may not be thinking of Youtube.
But this platform is an awesome way to really up your professional reputation if you dedicate time to creating fun and informational videos to engage patients and users.
You’ll be able to create content that you’re interested in and get rid of any misinformation on the topic since you are an actual, trustworthy source of information.
9. Fight misinformation and build trust
It’s safe to say that any doctor has worked with a patient who first went to ‘Dr. Online’ before coming to you.
Maybe they understand their problem a bit better or are convinced they have something else entirely.
The internet is a place full of false information and this can be dangerous when health is involved.
So use social media and your position as a medical professional to get rid of misinformation and build trust in doctors again.
10. Learn from your analytics
Starting off with SEO for doctors means that you should be keeping an eye on your analytics to see what works best for your practice.
Perhaps you should up the Instagram posts and make a smaller amount of Youtube videos per month. Adjusting your output can really make a difference.