How to Set Up Your Website

  • September 25, 2016
  • SEO
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Learn How to Set Up Your Medical Website!

It is incredibly important that your setup a website as quick as possible.   Although you may want to user your Facebook Page, or your Google My Business Page, you should work to define your brand.

Without a web presence, chances are your firm could drop off the radar. To avoid your business being a casualty of the modern world, it’s now more important than ever to get online and start building your brand and online medical presence.

A respectable website doesn’t need to cost much, actually there are many deals out there that will help you create a superior site that does not look cheap and simple. The following points will help you get start and should help you get online.   If you have any questions, please do not hesitate to contact me and I can get you setup with everything.

Register your domain

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You can’t have a website without a web address. Don’t be swayed by offers of free web addresses though, as they may be difficult for customers to find easily, or may make your firm look less than professional.

The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you’re reading is “doctoridentityservices.com”.  I came up with that name because the focus of this website is to get offer my services to help a doctor’s identity.  To get a domain name, you have to p to pay a small annual fee to a registrar for the right to use that name.   Getting a domain name does not include a website.  It’s just a name. It’s sort of like registering a business name in the brick-and-mortar world.

Where do I get a domain name and hosting?

I’ve mostly used www.godaddy.com as a web hosting and domain registrar for myself and some of my web projects.

Of course you can try other web hosting providers and even try to host your site by yourself, but it’s very complicated.  So save yourself some time and money to get a decent web host.

When you get a domain name, you can also get a personal email account(s): you@YourSite.com – it is way more professional than a generic Gmail or Yahoo address.

What kind of domain name should I pick?

As an easy starting point:

  • If you’re making a website for your business, your domain name should match your company name. For example: YourCompanyName.com
  • If you’re planning to set up a website for yourself, then YourName.com can be a great option.

Domain names usually end with .com, .org or .net, but in recent months, a huge amount of domain extensions (the end part of the web address, like .com) have come out, ranging from .agency to .pizza.

My best advice? Avoid the weird extensions and go with .com, .net or .org unless they perfectly describe what you have to offer – and even then, see if you can find a more common name.

While .com, .org and .net are commonly used and easily remembered, the domain extension craze hasn’t really gone mainstream yet – so people may not find you if you use a really different domain extension.

Any additional tips for choosing my domain name?

There are few things that can help you choosing your domain name:

  • Is it brandable? For example, if you make a site about poetry then best-poetry-website.net is not a good choice: poetryacademy.com or poetryfall.com is much better.
  • Is it memorable? Short, punchy and clear domain names are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it.
  • Is it catchy? You want a domain name that rolls off the tongue, describes what you (or your business) does and sticks to the head. Coming up with a cool name can be a bit tough since there are approximately 150 million active domain names in the world right now – but don’t give up.

There’s one rule that always applies to domain names: If you like it, go for it.

Choose hosting

You could host the website your self when you have your very own server. However, maximum small companies do now not have access to a devoted server. Happily there are lots of corporations inclined to host your website, for a charge.

Pick out your web hosting company cautiously. Don’t be tempted to choose the cheapest one; do your homework first. There may be also the query of whether to stay with an Irish firm or appearance overseas. Although you will be tempted through the seemingly decrease expenses that foreign web hosting corporations provide, there may be hidden troubles which you have to recollect. For instance, what takes place if the server goes down in the middle of the day here? Is the 24-hour guide supplied, or would you need to watch for tech guide to return into the workplace for a reaction?

Plan your site

No matter whether you’re going to design a website your self or turn it over to the professionals, ensure you understand precisely what you want to have on the web site.

If you don’t nail down these details at an early level, the possibilities are you may end up with an ever-increasing mission. You should have a rough concept of what the pages are going to look like, selecting color schemes, logos, and whether or not you will have eCommerce capability.

Design your Site

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There are 3 critical factors to an internet site:

  • Clean navigation.
  • Easy-to-examine facts.
  • A specific attention for the website online

You must additionally keep the subsequent points in thoughts while creating your site:

  • Maintain it easy.
  • Make sure the site works with all internet browsers, not just internet Explorer.
  • Ensure your contact facts is genuinely seen on the website.

If you are gathering personal information from customers, you will need to have a privacy policy.

In case you aren’t familiar with designing a website, a quick search on Google will display design firms positioned your area.

Checking out Website

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Although I list this step one after the other, it must be achieved in the course of your design cycle.

You may want to check your web pages as you layout them within the principal browsers: Chrome, Firefox, Safari and net Explorer 11. All these browsers are free.  Sadly, checking out your web site is the simplest way you could be without a doubt positive that it works the way you want it to for your visitors.

Getting Your Site Noticed

So you have built your website now you want to getting traffic.

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The quickest way to get traffic is through PPC (Pay Per Click) which means that you are buying Facebook Ads, Google Adwords, etc.   The harder but more economical way is through SEO.   Click here to download my Ebook which walks you through the necessary steps and strategies. CLICK HERE for the free EBook.!!!

Conclusion

Naturally the above guide is not exhaustive. But it will give you an idea of what your first steps should be to get some additional visibility.

Roger Safont - Technology Evangelist, Internet & Digital Marketer, Healthcare Technology Leader

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