SEO

5 Ways to Build Patient Loyalty in a Digital World

Medical SEO: How to Grow Patient Loyalty on the Web

Are you using medical SEO to reach out to and retain patients? There’s more to it than being found on google. It’s also about trust. We’re sharing how here.

Let’s be realistic. Building a website nowadays is not enough. Just being present online won’t bring you more customers. Using the Internet to grow your business comes with responsibilities and a number of tools you have to master if you really want to succeed: Medical SEO, sitemaps, a medical blog and more.

However, it is your lucky day because we’ve got you covered. Just take a look at the guide below and get ready for some serious success.

First, Educate Yourself

Before you start reading the techniques and the ways you can make your website more popular with organic visitors, you have some homework to do. As mentioned above, being present is not enough.

So, the first thing you want to do is to make sure you familiarize yourself with some tools and terms involved with Internet marketing.

Some of these tools and terms to help you with your medical SEO are:

Google Analytics

Make sure you put this simple code in your website’s header to monitor what content pulls more traffic. Collect the data, analyze them, and keep creating more content based on what your audience needs.

Sitemap

This is a tool many professionals forget to use. Creating a sitemap will help search engines navigate through your website and deliver the right content to the right person. Free sitemap generators out there that will get the job done for you.

Medical SEO Optimization

Get to study more about headings, keyword density, external and internal linking, and image optimization to improve your Google ranking.

Meta Data

Another important thing to include in your TO-STUDY list. Metadata (such as meta titles and meta descriptions) help search engines understand more quickly what your website is all about. Yes, the also help you rank higher.

We know all these might sound like a lot, but it is just some important stuff worth studying. After all, you know what a patient suffers from just by listening to their symptoms. Do you really believe you will not be able to master the medical SEO techniques?

Keywords & Medical SEO

Don’t you just love this word? It is a clear word that describes what search engines are actually looking for: keywords. Words that help your website shine.

The process is quite simple. Create a list of words you believe people use while searching for medical services. Ask for some help both from your colleagues and from everyday people who use the Internet to look for healthcare related content.

After you have created your list, test each keyword on Google Keyword Planner and focus on the ones that gather more than 400 monthly searches. Boom! You now have your main focus areas.

Now, all you have to do is include these keywords on your website. But be careful. You don’t want to overdo it. Keyword stuffing is a common SEO mistake you want to avoid.

A perfect idea to target your keywords of choice is a blog.

Original Content Matters

The Internet is full of content. Text, images, videos, blogs.

Our virtual world is packed with information the world keeps searching for. Be one of those information providers.

Writing blog posts about your area of expertise does not only help you establish yourself as an authority, but will also help you target the keywords that best describe your business. Create articles about your profession and write about all the things a patient might be looking for.

Your content must not only be original but serve a purpose as well.

So, a quick way to start gaining more traffic is by writing about symptoms and what they might mean, or you can help them with a “How-To” blog post. Whatever you do, don’t forget to include a “call-to-action” and ask your audience to contact you for more information.

Remind them you are just a call and an appointment away.

But Don’t Just Stick to Blogging

As we already mentioned, the Internet is full of content. And content does not only mean blog posts and words published on blogs. So, you have to own a variety of search verticals such as:

Videos

You know YouTube, right? Everybody does. Upload some videos on there and embed them in your website to deliver more content to your audience in a more simplified way.

Videos are still getting bigger and the fact that Google bought YouTube ten years ago, perfectly explains why they will help your SEO ranking.

Don’t be afraid to show your face, your staff, or even feature some of your patients’ testimonials. There is a lot of suspicion between the healthcare industry and the Internet. Showing what your organization is all about, will help you stand out and gain more reliability.

Photos

It might be your office, your team, moments of some of your most important achievements. Whatever it is, a picture is worth a thousand words. Make sure your audience hears every single one of them.

Slideshows

The easiest way to explain something to someone who is not familiar with your profession is by using slideshows. They are easy to understand, easy to digest, and, most importantly, easy to create.

Create one or two slideshows via Slideshare, optimize them for the web, and explain complex, scientific pieces of information in simple, everyday words.

Stay Local

Sure, you want to spread the knowledge. Sure, you want to help people remotely. But at the end of the day, the ultimate goal is to make these people come to you when they need your help.

Focusing on local marketing will both give you a ranking boost and help people find you when they are actually looking for medical services. Include your physical address and your phone numbers in your website, your Facebook Page, Foursquare, and Google Plus.

This way search engines will associate you with a standard location, and they will help you climb to the top of their search results.

For more information about our services, make sure you visit our contact page, and we will help you create a plan that will grow your business in an instant.

Roger Safont5 Ways to Build Patient Loyalty in a Digital World
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Doctor SEO Tips: Google Wants Your Website Mobile Responsive, Now

Doctors, it is past time you start acting like independent contractors, freelancers, and entrepreneurs. You run a business. You are self-employed, and all that entails.

One of the implications of that is you have to make marketing a part of your business.

Gone are the days where you could get customers simply by hanging a sign on your door. More than ever, you have to compete with other doctors for the attention and business of perspective clients.

It takes effort, money, and business savvy. It also requires a bit of technical prowess they likely didn’t teach you in med school.

If your website has not kept up with the times, you are about to start getting penalized for that lack of technical prowess. 

If you thought good patients were hard to attract before, just wait. It is about to get a whole lot harder. Violators of Google’s SEO rules will be considered less relevant, and thus, fall in the search results rankings.

If you were on the second page before, get ready to say “hello!” to page 4. Here are the Doctor SEO tips you need to avoid that fate (and perhaps even be promoted to page one):

Mobile Ready

The key to a mobile responsive site is responsive wed design (RWD)

Basically, it is a site that reflows and resizes text and other elements so that the site looks nice and responds well on smartphones just as they do on traditional computers. 

This can be a highly technical subject. As a doctor, you don’t need to know all the specifics of how it is done. Your web designer will know that. You need to understand why it matters. 

As we have already covered, Google will penalize you if your website isn’t mobile responsive. But here are some of the other reasons that a mobile-ready site is a must:

Mobile Search

On a mobile device, search is an entirely different beast. So as you prepare your site for mobile, you also have to adjust your concept of search.

On a desktop, it is easy to type long search strings into a large text box, then scroll through dozens of results to find what you want. This isn’t true on mobile.

People will naturally type shorter search strings because typing on mobile is a lot more difficult and time-consuming. 

Scrolling dozens of results is also less likely because scrolling is a lot more labor-intensive. 

The mobile searcher is also much more likely to be on the move while conducting the search. They do not have the luxury of sitting down and carefully sifting options. They will make a quicker decision based on less information and are more likely to be operating under time constraints.

If they are out and about and decide they needed to look up a doctor, you had better be near the top of the page. 

There are two ways to achieve this: through pay-per-click (PPC) and local optimization. 

PPC is the most straight-forward way to buy yourself to the top of the page.

You are not improving your search ranking, but rather, simply buying an ad that appears somewhere near the top of the page in the local results.

Local SEO is a way to improve your rankings in your local market. 

Doctors will benefit from local SEO specialists that  focus on the medical profession

Mobile-friendly Ads

As a doctor, your site shouldn’t be particularly ad-heavy. 

That said, mobile-unfriendly ads will cause your site to be penalized

The challenge is determining what qualifies as a mobile-friendly ad. 

Pop-ups have been around for a very long time (long enough that we have pop-up blockers). And those pop-up blockers are a staple of every web browser on the market.

Google is going beyond the pop-up blocker. They have declared most kinds of pop-ups user unfriendly. On mobile, a pop-up ad feels user hostile, if not downright deceptive.

Not only is your content completely blocked and the experience hijacked, the only way to get out of the ad us usually to tap a tiny [x] that is far smaller than a reasonable touch-target size.

It is far more likely the ad will be activated. And the user is redirected to a new webpage, or even app, while desperately trying to dismiss the ad.

Google can’t end the practice altogether. But they are doing what they can by penalizing those who continue to do it.

Google describes a “mobile-friendly” ad as one that only covers a reasonable amount of the screen. While you can find pictorial examples of this, as of now, it is still somewhat unclear what a reasonable amount of screen is. 

Ultimately, the take-away is to avoid user-hostile ads. You should easily rise above those who don’t.

Mobile Performance

Part of making a site more mobile responsive is making it more performant. Slow mobile sites will also be penalized in relevance rankings.

It is not just that slow sites are annoying to users of the site. It is that the sites are often slow for reasons that can be somewhat user-hostile. Here are a few of what makes a site slow:

  • Poor coding
  • Too many large assets that are difficult and expensive to download
  • Too many ads
  • Ads with trackers
  • Unintentional malware on the site from a third-party, rogue network

By focusing on site speed, Google is also forcing site masters to trim the fat and make their sites more useful. It is easy to forget that not everyone has the latest and greatest tech for handling bloat.

Crafting a Mobile Message

As a doctor and business person, you have to craft a message that sets your business apart.

But that message has to fit into the 4.7″ lifestyle of your potential clients. You have to figure out what sets you apart. Then present that unique selling proposition (USP), within the constraints of a smartphone.

One way to be sure your message is right for mobile is to redesign your site to be mobile-first. Until now, websites were designed on desktops for desktops. Only after the fact are they mobilized. 

While sites are still designed on the desktop, they should be conceptualized with mobile in mind. They can be scaled up from there.

Companies like Apple, Google, and WebOS have done a lot of work to show how smartphone apps can scale up. That ends up with a better enduser experience than taking a large app and trying to scale it down.

RWD is the latest effort to try and scale down a desktop site to smartphone size. It is a good idea that works well.

As the business of medicine changes, doctors have to change with the times by preparing for mobile search and providing mobile responsive sites that offer user-friendly ads, high-performance, and a message designed with the mobile lifestyle in mind.

Ready to get started? 

Roger SafontDoctor SEO Tips: Google Wants Your Website Mobile Responsive, Now
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How to Set Up Your Website

Learn How to Set Up Your Medical Website!

It is incredibly important that your setup a website as quick as possible.   Although you may want to user your Facebook Page, or your Google My Business Page, you should work to define your brand.

Without a web presence, chances are your firm could drop off the radar. To avoid your business being a casualty of the modern world, it’s now more important than ever to get online and start building your brand and online medical presence.

A respectable website doesn’t need to cost much, actually there are many deals out there that will help you create a superior site that does not look cheap and simple. The following points will help you get start and should help you get online.   If you have any questions, please do not hesitate to contact me and I can get you setup with everything.

Register your domain

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You can’t have a website without a web address. Don’t be swayed by offers of free web addresses though, as they may be difficult for customers to find easily, or may make your firm look less than professional.

The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you’re reading is “doctoridentityservices.com”.  I came up with that name because the focus of this website is to get offer my services to help a doctor’s identity.  To get a domain name, you have to p to pay a small annual fee to a registrar for the right to use that name.   Getting a domain name does not include a website.  It’s just a name. It’s sort of like registering a business name in the brick-and-mortar world.

Where do I get a domain name and hosting?

I’ve mostly used www.godaddy.com as a web hosting and domain registrar for myself and some of my web projects.

Of course you can try other web hosting providers and even try to host your site by yourself, but it’s very complicated.  So save yourself some time and money to get a decent web host.

When you get a domain name, you can also get a personal email account(s): you@YourSite.com – it is way more professional than a generic Gmail or Yahoo address.

What kind of domain name should I pick?

As an easy starting point:

  • If you’re making a website for your business, your domain name should match your company name. For example: YourCompanyName.com
  • If you’re planning to set up a website for yourself, then YourName.com can be a great option.

Domain names usually end with .com, .org or .net, but in recent months, a huge amount of domain extensions (the end part of the web address, like .com) have come out, ranging from .agency to .pizza.

My best advice? Avoid the weird extensions and go with .com, .net or .org unless they perfectly describe what you have to offer – and even then, see if you can find a more common name.

While .com, .org and .net are commonly used and easily remembered, the domain extension craze hasn’t really gone mainstream yet – so people may not find you if you use a really different domain extension.

Any additional tips for choosing my domain name?

There are few things that can help you choosing your domain name:

  • Is it brandable? For example, if you make a site about poetry then best-poetry-website.net is not a good choice: poetryacademy.com or poetryfall.com is much better.
  • Is it memorable? Short, punchy and clear domain names are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it.
  • Is it catchy? You want a domain name that rolls off the tongue, describes what you (or your business) does and sticks to the head. Coming up with a cool name can be a bit tough since there are approximately 150 million active domain names in the world right now – but don’t give up.

There’s one rule that always applies to domain names: If you like it, go for it.

Choose hosting

You could host the website your self when you have your very own server. However, maximum small companies do now not have access to a devoted server. Happily there are lots of corporations inclined to host your website, for a charge.

Pick out your web hosting company cautiously. Don’t be tempted to choose the cheapest one; do your homework first. There may be also the query of whether to stay with an Irish firm or appearance overseas. Although you will be tempted through the seemingly decrease expenses that foreign web hosting corporations provide, there may be hidden troubles which you have to recollect. For instance, what takes place if the server goes down in the middle of the day here? Is the 24-hour guide supplied, or would you need to watch for tech guide to return into the workplace for a reaction?

Plan your site

No matter whether you’re going to design a website your self or turn it over to the professionals, ensure you understand precisely what you want to have on the web site.

If you don’t nail down these details at an early level, the possibilities are you may end up with an ever-increasing mission. You should have a rough concept of what the pages are going to look like, selecting color schemes, logos, and whether or not you will have eCommerce capability.

Design your Site

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There are 3 critical factors to an internet site:

  • Clean navigation.
  • Easy-to-examine facts.
  • A specific attention for the website online

You must additionally keep the subsequent points in thoughts while creating your site:

  • Maintain it easy.
  • Make sure the site works with all internet browsers, not just internet Explorer.
  • Ensure your contact facts is genuinely seen on the website.

If you are gathering personal information from customers, you will need to have a privacy policy.

In case you aren’t familiar with designing a website, a quick search on Google will display design firms positioned your area.

Checking out Website

6350-social-media-plugins-for-business-website

Although I list this step one after the other, it must be achieved in the course of your design cycle.

You may want to check your web pages as you layout them within the principal browsers: Chrome, Firefox, Safari and net Explorer 11. All these browsers are free.  Sadly, checking out your web site is the simplest way you could be without a doubt positive that it works the way you want it to for your visitors.

Getting Your Site Noticed

So you have built your website now you want to getting traffic.

search-engine-marketing-services1

The quickest way to get traffic is through PPC (Pay Per Click) which means that you are buying Facebook Ads, Google Adwords, etc.   The harder but more economical way is through SEO.   Click here to download my Ebook which walks you through the necessary steps and strategies. CLICK HERE for the free EBook.!!!

Conclusion

Naturally the above guide is not exhaustive. But it will give you an idea of what your first steps should be to get some additional visibility.

Roger SafontHow to Set Up Your Website
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Is Your SEO Company Working for the Competition?

Is your SEO company ranking for the competition? It’s a truth in the search engine optimization industry that often times companies will work for greater a couple of clients competing in the identical area of interest. Is it ethical? We don’t consider so, but that doesn’t stop the other guys from doing it! We consider that our clients deserve the best ratings and that working for two competing customers is a struggle in that.

Why SEO Companies Work for Competitors

Most SEO companies aren’t especially concerned with whether or not clients are in competition with each other. In any case, if an search engine optimization organization can get several businesses in the same neighborhood area that compete for the identical keywords or area of interest it may make the search engine optimization technique easier. The right kind of search engine optimization requires a research and technique, and with the aid of studying the same records once for several customers those organizations can save money and time. What those search engine optimization businesses miss out on, or do see however definitely brush aside, is that they’re short-changing their clients by using the same tactics for your competitor!

Can search engine optimization companies get correct results for a couple of commercial enterprise within the identical area of interest? In some cases, sure. That doesn’t make it ethical, however.

I believe that if you hire an Medical SEO experts to optimize your internet site and enhance your search engine rankings, they should work to get you better results than your competitor. All seems well, and after several months of working with this company your site has been ranking hire step by step on Google. You would be happy, right? Now imagine that unbeknownst to you, a competing company a few blocks away had employed the equal search engine optimization agency on the same time. However they’re simply ranking higher than you are! You would in all likelihood be dissatisfied, and rightly so! Notwithstanding your improved rankings, you’ve basically been double-crossed.

You’re paying an SEO expert to move past your competition, not to be lumped into the equal basket along them.

What Do I Do If I Discover My SEO Company Is Working for My Competition?

If you catch your SEO agency working for your competition, it is a good idea to drop them and hire another dependable SEO company. In any case, if they absolutely want your company to prevail they wouldn’t be working for the competition.

If you need an Medical SEO Experts that believes for your health business and is dedicated to operating towards your goals, give us a call at 813.453.2225 or fill out our signup for an SEO Audit. We are able to make your website compete in any industry and we are will help you beat your competition!

Roger SafontIs Your SEO Company Working for the Competition?
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77{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of Patients Search Online for a Health Care Provider–Will They Find You?

With 77{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of patients looking for their next medical provider on the internet, you need to be sure you’re where they can find you. Here’s how optimize your site.

In the last five years, more and more consumers have turned to the internet when seeking healthcare information. Potential patients use search engines to help identify conditions, evaluate treatment options, and choose their health care provider.

From identifying conditions to selecting their doctor, over three-quarters of all consumers now turn to search first.

Search engine visibility plays a key role in gaining new customers.

When your potential patients go online to find the health care they need, will they be able to find you?

What is Search Engine Optimization?

Search engines employ powerful algorithms to choose which information consumers find when they search online. The purpose of these algorithms isn’t to pick winners and losers in the digital advertising race, but to select quality information that enhances the search user’s journey.

Industry giants such as Google, Yahoo, and Bing analyze their customers’ needs and design these algorithms to meet those needs. To keep their online users satisfied, search engines seek out information that answers users’ questions.

Investing in advertising for your medical practice helps you reach potential patients. But if your website doesn’t grab search engine attention, your investment will be in vain.

Search Engine Optimization (SEO) is the language your website uses to tell search engines such as Google and Bing that you have the answers consumers want and need.

Why is Medical SEO Essential to Your Digital Marketing Strategy?

  • Consumers are finding their next doctor using online search. Following an initial search about symptoms and conditions, a Pew Research Institute survey indicates that the next step for many consumers is to seek medical attention. Those individuals who decide to seek medical treatment will search online to find a doctor. Mobile search users, in particular, may book their appointment via the internet after finding an acceptable provider. Potential patients use the internet to search for a doctor who is nearby, accepted by their health care plan, and recommended by others.
  • Health care providers are increasing online advertising. Healthcare marketers have responded to this uptick in the use of search engines by increasing their digital spending. Statista reports that the healthcare and pharmaceutical industry spent $1.43 billion in digital advertising in 2014. Digital spending for the combined industries is expected to top $1.8 billion in 2016 and $2.32 billion by 2018. As healthcare marketing becomes increasingly competitive, quality medical SEO practices are a necessity for every doctor.
  • Potential patients pay attention to providers’ online reputations. Not only will your potential patients look for you online, but they will also look for reviews about you online. Your presence and rating on services such as Yelp and Healthgrades now play a major role in your ability to gain new patients. Great reviews can help boost your search engine visibility and conversion rate. On the other hand, the openness of the internet means that a negative review can have far-reaching impact. Strategically managing your online reputation requires strategic use of SEO principals.

For all of these reasons, SEO must be a core element of your digital marketing strategy.

The Dangers of SEO Done Wrong

When done correctly, SEO demonstrates to Google and other search engines that your site is worthy of presentation to consumers. When done wrong, SEO attempts can do the opposite—telling the search engines that you have nothing to offer their users and are trying to cheat the system.

Ideally, top-ranked webpages earn their position organically through genuine, proven performance. However, some companies invest their time and effort in attempting to find shortcuts to success in search engine optimization.

These “black hat” methods include activities such as link buying and keyword stuffing. For instance, rather than provide useful information on a topic, a website may just repeat a key term related to that topic multiple times. Or, in an attempt to look more authoritative than it actually is, a website may pay to have other sites linked to it. John Rampton details these and many other improper SEO tricks in his article, 25 Back Hat Techniques That are Killing Your SEO.

Using these techniques may make it look like a website is useful temporarily, but the effect won’t last.

Google and the other search engines regularly adjust and update their algorithms to detect these and similar activities. Once caught, websites trying to use improper shortcuts or tricks to raise their site’s rank are penalized. And a website that has been penalized by Google or another search engine for bad SEO practices will face a long and arduous recovery.

That’s why it is important for doctors and other medical services providers to ensure that they only work with real SEO experts who understand the industry and its rules.

How Doctor Identity Services Can Help

The process of optimizing your medical website for search engines requires skill and attention to detail. At Doctor Identity Services, we don’t use shortcuts; we deliver results.  Our experts are well-versed in both search engine and social media optimization practices for doctors. We cover every detail of your web presence from online reputation management to converting potential patients into new patients.

Because our team is regularly reviewing and updating your content and performance, you can rest assured that you’ll get the right kind of attention from the search engines. When your search engine ranking rise, it will be because we’ve employed best practices to demonstrate your website’s worth to search engines and provide your potential customers the information they need to choose you as their medical service provider.

SEO is critical to your medical practice’s online marketing success. Don’t risk your reputation or your online presence working with someone who isn’t committed to doing your healthcare marketing right. Trust the experts at Doctor Identify Services.

Roger Safont77{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of Patients Search Online for a Health Care Provider–Will They Find You?
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Patient Market Research

Exploring the patient market is an organized effort to collect information about target markets or patients. This can be a very important component of business strategy.

Researching the right patient market is a key factor in maintaining competitiveness over competitors. Market research provides information and facts to identify and analyze your target patient market need, market size and competition. Market-research techniques encompass both qualitative techniques such as target groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and evaluation of secondary data.

Market research, which include social media, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to achieve insight or support making decisions.

With effective market research, you can determine the need for your service, a product’s likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information from online research to focus groups to counting customers. To help you meet your target market’s needs, we’ve put together a collection of our best market-research articles and resources.

What’s market research? And why must you do it?

How do we perform the market and competitive studies that are necessary to equip the team with the information it takes to make good decisions?

Few of us in management have ever had the task (not to mention the job description) of a market research specialist. In spite of the ever-increasing access we have to information today, it is still a daunting challenge for the uninitiated to find the sources and quickly distill the information required for good planning. In this article, we will identify the easiest and most direct ways to get your research off the ground.

You Have to Pay to Play (Well, Probably)

When considering market and competitive research, the amount of available information is really incredible but there is some great information and some bad information.

The good news is that many useful sources of information are available on the Internet. This is good news if you enjoy the prospect of conducting this effort from the comfort of your office chair. For many of us, just the thought of “doing research” is enough to ruin several workdays merely anticipating the sub-optimally productive time we might spend in the unfamiliar aisles of our nearest local business library.

The bad news is that many of the best sources, like the best things in life, are not free. For the most part, the most complete sources of information on the web are available through subscription services. Almost all of the sites will provide basic information teasers for free, but to get the good stuff, one has to either sign up for a year’ s worth of usage or pay on a per use basis.

Competitor Analysis

For competitor analysis, the first logical step is to go right to the source: the company’s home page. If your competitor is ranking, it is because they have established their own Internet presence. Dont stop at Search Engines Searches to find them, try the online Yellow Pages or use any number of Web Directories.

Find out what they are doing and how they got there. Replicate it and do it better.

Determine Your Market

Three key questions to answer when starting starting your SEO strategy are:

  • Who, if anyone, has a real need for the thing I propose to sell, and how many of those potential patients are there?
  • How much, if anything, are they spending to address that need today?
  • Does my product meet that need in a manner that either saves or makes them substantial amounts of money?

Good Research Doesn’t Have to Be Expensive

Before embarking on the right marketing strategy, exploring the market is often lacking in entrepreneurial interests because it can seem to be difficult and expensive. The key is to try to set yourself apart the right way. You do X better than Y. Make that very apparent to the patients that are searching for your services.

I’ve found over the years that even practices without much of a budget can successfully perform quality research if they are creative, resourceful, and brave. Practices on a budget may feel unable to apply formal market research techniques, but a simple four-step process can be effective:

  1. Determine how to perform the research (one-on-one interviews, focus groups, surveys).
  2. Develop the research instrument (interview questions, survey questionnaire, hands-on tasks).
  3. Identify and recruit participants.
  4. Understand what will be done with the results of the research.

If your service / product is aimed at a mass market, it may be more beneficial to recruit small numbers of people who have a feel for the market, and then validate it further using a survey.

Powerful Approach

Put yourself in the role of the potential patient. How would they find you? Go on the internet and search. If you find that the search comes up utilizing a third party entity like Healthgrades, Vitals or Yelp… Sign up for those services right away.

Roger SafontPatient Market Research
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