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The 52 startups that launched at Y Combinator W17 Demo Day 1

Today was Y Combinators 24th Demo Day, where the accelerator shows off its fresh companies to investors. International, AI, and hardware products were the emergent themes of the 52 companies that launched. You can check out our picks for the top 7 startups from today here.

The international tour seemed to work says YC President Sam Altman, who helped put on Startup School events across the globe to boost the accelerators recruiting. We visited more countries than we ever did before Altman notes. Theseare fantastic companies from around the world. If we make it so these companies dont want to come to the US and create jobs because of the visa situation, what a loss for the country.

The presentation room at Mountain Views Computer History Museum was more densely packed with investors than ever before thanks to smaller chairs. YCs emphasis on diversity both amongst its staff and the companies who demoed was readily apparent. You always need to start at the top of the funnel with the partners who pick the startups Altman said, alluding to the lack of women and people of color at most venture capital firms.

Heres an overview of all 52 of the startups that launched at todays Y Combinator Winter 2017 Demo Day 1. Also be sure to read our picks of the top 7 startupsfrom Day1, plus all the companies that launch on Demo Day 2and our Day 2 top picks.

AON3D 3D printers for industrial manufacturing

Injection mold plastic manufacturing isnt flexible or fast enough, but getting started with 3D printers is too expensive. AON3D makes a $15,000 3D printer that costs just $15 per pound of materials that it says can outperform traditional $150,000 3D printers with more pricey materials. It uses Peek, a revolutionary plastic it says is as strong as metal. Its already shipped 33 printers and booked $450,000 in revenue with 60{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} margins.By making 3D printing 10X cheaper, AON3D can move from printers for prototyping into the $30 billion full-scale industrial manufacturing market.

Pantheon Letting anyone make a VR game

Building game in VR typically takes a long time, so its hard to test out different game mechanics to find something fun to play. Pantheon has built a VR game creation tool where you can pull in shapes, sculpt them to your liking, and add textures to create a VR world, then drag-and-drop in simple game mechanics. Creators can then instantly publish their VR game to the Pantheon platform, which is hoping to become the central hub for casual VR games by amassing a ton of titles. 10 games were made on Pantheon in the just the first week as it aims to evolve into the YouTube of VR gaming, where aspiring game makers share their wares.

Origin Keurig for smoothies

Origin built a kiosk for offices that lets employees buy pre-packed pods from a freezer, and make them into fresh juice smoothies silently in 30 seconds. It works similar to a Keurig coffee machine, but Origin thinks it can use its smoothie maker as a Trojan horse to sell more food and other items inside the 188,000 offices in the US. Right now it earns a 56{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} margin on the $2.99 pods, recoups the kiosk cost in 7 weeks, and now has $30,000 in monthly recurring revenue as it grows 50{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} weekly. Fellow juice maker startup Juicero has run into slow demand for its expensive machine and juice subscriptions. But Origins in-office commerce model and cheaper pods could have a different fate if the juice tastes right.

Vinsight Crop yield forecasting

Vinsight uses machine learning, satellite imagery, weather data, and historical reports to offer crop yield forecasts it says are 4X better than alternatives. US farmers lose $11 billion a year due to bad forecasting thats often done with gut instinct, and pencil and paper. They overestimate and sign deals to produce quantities they cant fulfill, wiping out profits. Vinsight charges $25 per acre and is already being used by the worlds largest winery and the second largest almond producer. Its eying a $4 billion market to give farmers actual insights that earn them money, not just more photos of their crops.

Read more about Vinsight on TechCrunch

Neema Banking for the unbanked

Neema lets anyone cash checks instantly via phone, send money to family overseas, and have a debit card. The startup makes it easy for the unbanked to join the modern economy while avoiding high fees associated with check cashing stores, Western Union, and overdrafting. Neema partners with banks, remittance services, and debit card providers on the backend to provide security and reliability, while building a front end specifically designed for the 70 million underbanked Americans and legions more abroad. Neema has already generated $30,000 in revenue from its 1000 users in Israel, and is now launching in the US to disrupt greedy financial services that prey on the poor.

Hivy Office management commerce platform

Hivy builds software that lets employees submit things they want to buy for their office, such as food or equipment, directly to their office managers. These managers can approve the purchases, which are instantly fulfilled by 45 vendors who are already integrated directly into the Hivy platform. Now Slack, Eventbrite, Gigster and more companies are using Hivy to quick get employees Lacroix beverages, laptop chargers, or furniture. Hivy both charges offices and vendors a monthly software subscription and takes a commission on every purchase. With a $400 billion per year US market for office management expenses, Hivy could manage a ton of spend if it can convince managers that it makes their lives easier.

Read more about Hivy on TechCrunch

WaystoCap The Alibaba of Africa

WaystoCap offers a business-to-business marketplace for big shipments of consumer goods across Africa. Most existing attempts at the space look more like Craigslist without integrated payments, and a lack of trust and insurance scare away buyers and suppliers. WaystoCap works with financiers to lets buyers finance their purchases, and Coface to insurer suppliers. This lets WaystoCap charge a 3.5{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} commission on all transactions. Its now selling in 10 countries, and is already profitable with an average $1,000 margin on each order. China once seemed like a risky market for B2B shipping before Alibaba began to dominate, and now WaystoCap wants to standardize trade in Africa.

Read more about WaystoCap on TechCrunch

Clover Intelligence Voice analytics for sales

70{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of customer interactions happen over phone calls, yet they dont have the same optimization technologies as email which accounts for just 10{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d}. Clover analyzes voice interactions to provide recommendations on sales strategy. It can recognize if sales people are only talking about product features instead of benefits, or if theyre pushing to close the sale at the wrong time. The software saves time for managers, which typically spend half their weeks listening in on calls, filling out score cards, and making recommendations without data. Clover says one publicly traded client saw a 300{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} increase in its sales call conversion rates. It charges $150 per seat per month, and next Clover wants to move into customer service, success, and compliance as it tries to own the enterprise voice space.

Kangpe Health insurance for Africa

Costly, unnecessary hospital visits drive up insurance premiums beyond the buying power of most people in Africa. Kangpe combines telemedicine with health insurance to make premiums cheaper. When someone thinks theyre sick, they connect with a doctor via the Kangpe app or SMS. 70{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} dont end up needing to go to a hospital, and the 30{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} that do are covered by Kangpes insurance. It already has the telemedicine app and is now building out its network of local clinics. Since big insurers cant adapt to telemedicine fast enough, Kangpe could win lots of business in the $5 billion a year health insurance market in Africa, and thinks it can grow that market to $20 billion by being more affordable.

Read more about Kangpe on TechCrunch

Dost Education Making literacy affordable

There are 150 million illiterate women in India who have trouble educating their children, leading to a cycle of illiteracy. Dost is a non-profit where people sign up to get regular audio calls that instruct them how to teach their kids in preparation for kindergarten. These lessons are simple for parents to understand and share with kids, which has led to 3X more home education by its users and a 0.5-grade level increase for their children. Dost costs parents $0.91 a month, so the non-profit is sustainable, and now it just needs startup capital to build out its lesson plan and infrastructure.

Cambridge Bio-Augmentation Systems Plug-and-play standard for human bionics

CBAS wants to be the USB port for the human body. The startup has developed a low-cost implant that can connect any bionic device like artificial limbs to any part of the body and give patients control of their prostheses. It also created the first live streaming nerve implant to gather data from a pigs leg. CBAS wants to be the standard on which all bionic implants build. Just for amputees, this could be a $9 billion a year market, and now 10 companies have switched to the CBAS standard.

Symple Venmo for B2B payments

There are 5 billion checks written and mailed per year for business-to-business payments in the US. Symple lets users take a photo of an invoice to digitize them and pay right through the app. It now has 219 companies on board, and its growing virally as businesses force their vendors to sign up. Symple charges $4 per invoice, but waves fees for the first six months to boost growth. It could become a $20 billion business if it can convince companies to ditch paper for a quicker, easier digital alternative.

Read more about Symple on TechCrunch

Cowlar Fitbit for cows

Its way smarter than it sounds. Cowlar makes a special collar for cows that tracks their temperature, activity, and other data, and makes it available to farmers. It can recognize a cow with an infected hoof from the change in its gait, or identify that a cow is pregnant and will eventually produce milk. Cowlar costs $69 per cow with a $3 per month subscription, and provides a solar-powered cow router that collects data from the collars. It already has 600 cows on the platform, with 7200 on the waitlist, and has alerted farmers about 103 sick cows. It already has the opportunity to build an $11 billion business on milk cows, and could enter the 3X bigger beef cow market next. While the idea might seem ridiculous, cows are a huge part of the economy, and more data on them leads to more revenue from them.

Wifi.com.ng ISP for Africa

There are 120 million middle class people in Africa with smartphones, but only 12 million have broadband at home.Wifi.com.ng builds solar Wifi transmission towers that can support 1500 homes with Wifi at 30{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of the price of mobile data. It now has 35 towers and earns back the infrastructure cost in 7 months. The startup has $1.2 million annual recurring revenue, and is growing 25{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} per month. Africa doesnt have the phone lines or roads to run traditional cables, and satellites and drones wont work in dense cities, so Wifi is the answer.Wifi.com.ngbelieves it can become the Comcast of Africa.

Playment Mechanical Turk for enterprise

When ecommerce businesses need to label products, they either use scalable but lower-quality Mechanical Turk, or accurate but expensive and unscalable outsourcing systems like Accenture. Playment utilizes a mobile app to let task workers do labeling on the go, while using software to ensure accuracy, check worker qualifications, and filter out spam. Indias Flipkart fired Accenture and gave the $300,000 contract to Playment. It claims to be 10X faster and 50{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} cheaper thanks to its mobile work desk, and is attacking an $150 billion outsourcing market.

Read more about Playment on TechCrunch

Effective Altruism Finds you the best charities

Giving to charity without doing intense research is like burning money, because a study showed that 75{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of social programs have zero or negative impact. Effective Altruism does the legwork for you. You sign up, choose causes you care about like global poverty or animal treatment, and make a donation. Effective Altruism finds that charities with the most positive impact in those areas and routes the donation for you for free. It believes it could provide donors 400X more impact per dollar, and could boost charitable giving by increasing confidence that the money gets good done.

Quiki Intelligent FAQs

72{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of customers prefer online self-service for customer support to talking to the company directly, and self-service FAQs are much cheaper than call center support staff. Quiki uses natural language processing to turn previous conversations between support reps and customers into FAQs everyone can access. Its already turned 2000 questions into FAQs that can boost a companys SEO along with customer satisfaction.

Sinovia Technologies Next-gen OLED displays

OLED displays are better than standard LCD displays but also more expensive. Sinovia wants to be the supplier of every small display everywhere by making these OLED displays 80{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} cheaper. The displays are also paper-thin, flexible and transparent. For example, you could get a bike display that wraps around your handlebars using Sinovias patented technology. The founding team is a group of Stanford Ph.D.s and plan to disrupt the more than $15 billion OLED display market with a sweet spot entry point in wearables. The company already has LOIs from Fuseproject, Astro and Striive.

Buypower A bill payment platform for Africa.

Africa is fast adopting new technologies and Buypower aims to be the Paypal for Africa, starting with Nigeria. PayPal had Ebay, but Buypower has what co-founder AsehindeOladipo says is something better, reduction of people waiting in lines to pay their bills. The startup already has 40{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} market share in the cities it operates with 150,000 monthly paying users. It takes a 4{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} cut from each user and says it is profitable, taking on the $14 billion electricity market in the country. It plans to launch a peer-to-peer payment service soon and then become Paypal, thats it!

ServX Uber for auto repair in India

YC seems to be on a theme of emerging markets this time around and ServX is part of that trend with an on-demand auto repair startup. As co-founder AkanshSinha explains the service, you book an auto repair through the app, a driver picks it up, takes it to the shop and fixes it. But ServX also aims to provide trust in the market with vetted repair shops who will fix your car with high-quality parts and you only pay when you are satisfied with the job. The founder says ServX is profitable and has grown 52{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} month-over-month since launching in Jan 2106. In just the last week, ServX has completed 6k repairs, putting it at a $3.3 million revenue run rate, according to Sinha.

Clear Genetics Automated genetic counseling

There are over 45k genetic tests out there now but most require a prescription and an appointment with a genetic counselor. The problem is there is a shortage of genetic counselors. Clear Genetics thinks it may have created the future of genetic counseling by telling you which tests you need and giving you the results without the need to chat with a counselor first. The genetics software gathers patient data, pairs it with other data and tells them the results. If apatient needs further counseling for more serious issues it refers them to a counselor. So far the company is operational in Israel for pregnancy genetic counseling, serving 60{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of the market but genetic counseling as a whole is a $5 billion market in the U.S. and even bigger throughout the world.

Humi the Gusto for Canada

Employee benefits management is big business and Humi aims to provide these types of HR servicesin the cloudto Canadians for free. Canada, says Humi, is wide open and with plenty of small to medium businesses paying out more than $10 million to providers. It has already added 650 companies with a $300,000 ARR.

BloomAPI Automated access to health records

Just thinking about the pain of gathering all health records in one digital place can induce headaches for anyone dealing with our current health care system, but BloomAPI aims to take on this enormous issue by simplifying the medical records release process by digitizing medical records. Right now it can take up to 12 phone calls and costs the insurance company $17 every time you ask for a medical record transfer request. Insurance companies buy BloomAPI and then install the software. The software is free to doctors and has already gained access to 1 million records in its eight-month existence, claiming to be one of the largest repositories of medical records. After replacing faxing, Bloom says it will be able to own the market by owning the data.

Movebutter Blue Apron for groceries

A self-described online Trader Joes sounds like it might just be another Instacartor some version of FarmFreshtoYou. And as the founder of Movebutter says, the margins are super low. But Movebutter says it can make 40{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} margins. Thats because it sells fewer items that you buy more of, with a $32k weekly revenue. It also ships one week of groceries of just 20 items you might usually straight to your door. It ships to 40 states and claims to be the biggest grocery store in the country now.

Volans-i B2B drone delivery

Amazon promised consumer drone delivery via Amazon PrimeAir but you likely dont need a toothbrush in your backyard via drone. Businesses, however, do need deliveries fast and volans-i aims to speedily deliver those shipments door-to-door via drone. For example, a company may need a certain part delivered to keep up with production. Volans-i steers its drones to this company with up to 50 lbs of payload going 1,000 miles or 15,000 shipments per year per customer, according to the company. Volans-is team comes from strong industry backgrounds including Northrup Groman and the company believes it can save time and money for a number of business categories including high-tech, aviation, medical, oil and gas, automotive and manufacturing.

Apozy Software aiming to stop phishing and malware

Phishing and malware are the single biggest issues for businesses worldwide and one of the largest VC firms in the world was recently attacked. The founder says he knows how to hack anyone in the audience because he worked as an ethical hacker. More malicious hackers use similar looking sites to trick you into giving away your password. Apozy is a browser extension that detects a suspicious link and will warn you when a site is fake. It is also creating the worlds largest database of zero-day attacks for the possibly 76,000 companies that dont have a solution to getting hacked. Its still early days but, so far, eight companies have adopted Apozy in the last three weeks.

Kudi Bill payment through mobile messaging in Africa

Venmo and Paypal have penetrated the U.S. market but Kudi aims to do the same in Africa but over chat. There are 900 million mobile phones in Africa and people hardly install new apps but 90{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of payments happen offline. Not because they dont have phones but because most solutions suck, according to the founder. Using Kudi, people send a message they want the money to move from one place to another and Kudi will process the request. The company launched in January 2017 and is growing 70{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} weekly. It has also partnered with Nigerias largest bank with more than 10 million customers in a $12 billion market in Nigeria alone. The team also seems to know their stuff when it comes to banking and technology as it is a bunch of fintech experts working in Europe and Africa for the last 5 years.

Upkeep Maintenance Management Maintenance software for small to medium businesses

Upkeep is designed to keep technicians happy by creating easier solutions including simple barcode scanning applications, task management, and inventory management accessible through a mobile device. Why does this matter? Founder Ryan Chan says its a huge pain to have several steps written on paper by several people throughout the process, leaving lots of room for possible mistakes. However, Upkeep works by snapping a picture and taking notes as technicians are out in the field, eliminating the need to write it down several times. It is cash-flow positive and has over 300 paying customers, 95{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of which came in organically. The company now has over $405,000 in ARR and is growing 20{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} month-over-month.

Solugen Converting plant sugars into hydrogen peroxide

Scientistsborder on alchemy these days and Solugen is a good example. The startup processes plant sugars in a new way to make hydrogen peroxide, a solution used by many industries and is even in the chair we all sat in at YC Demo Day. Solugen says this process is cleaner, safer and purer than anything else on the market. Currently, hydrogen peroxide costs a lot and easily explodes, causing dangerous working conditions. However, Solugens pilot project cost just $7,000 at small scale, cutting costs on the product and on shipping costs. But peroxide is only the first entry point. Solugen plans to make more clean tech products using its cheaper process and currently has $120,000 ARR.

Credy Peer-to-peer lending in India

Lending is a new concept for India and Credy intends to capture this market using biometric identification for fraud protection.India holds an enormous $50 billion potential lending market that will double by 2020. India is also credit hungry, according to co-founder Pratish Gandhi. Credy also supports real-time credit scores and provides paperless zero fraud protection lending. Founded by two former Goldman Sachs VPs with 15 years of experience between them, sofar Credy has received 350 loan applications.

Marketfox Marketing automation

Marketfox helps optimize for mobile and website by helping marketers to acquire users through web push and in-app as well as cutting through the marketing silos. It does this by tracking users across devices rather than on just your laptop or just your phone. The founder previously sold his business to Freshdesk and Marketfox is currently growing 18{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} week-over-weekand claims to beincreasing customers rev by 30{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} so far.

Scaphold.io One API for all your clouds

Do you need a universal API? Scaphold.io is building one for you to cut down on complicated integrations. Maintaining integrations is a time-consuming and costly process but Scaphold.io handles all of that maintenance behind the scenes while translating them to make sense for your needs. It solves the problem using GraphQL, is growing 30{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} month-over-month and it has already pulled in partnerships with companies like National Geographic and Visa, as well as handles more than 200 integrations of platforms every day.

Mere Coffee A coffee machine for your small to medium business

If you are like most business people you likely already have a coffee machine at your office. But the founder doesnt like pod coffee as it tastes terrible and isnt environmentally friendly. However, Mere promises a superior experience with its champion machine using compostable single-serve whole bean coffee. The company promises to bring your business the best beans on a weekly basis and then provides the machine to create a craft-brew experience. It has already conducted a paid beta and makes a 50{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} margin on its subscription service. It is now rolling out to the Bay Area and says it is getting traction from several tech startups.

DELEE A blood test for circulating tumor cells

Cancer is one of the biggest killersin the U.S. and DELEE aims to take on the emperor of all maladies with a blood test device able to isolate tumor cells. The patent-pending device aims to personalize cancer treatments based on a new approach.The founding team comes from Stanford and the Rochester Institute of Technology and works in biomedical engineering and the startup has already run a successful clinical trial using 15 patients, isolate tumor cells for 13 of them. DELEE aims to take on bigger companies working in the same space like Grail and takes on a $2 billion market.

Rezi OpenDoor for leases

Rezi provides a new model for owners to ensure they will be able to rent out theirrental properties. It can generate rental offers for tenants in seconds and pays rent to property owners upfront, reducing the risk they face. The whole thing is powered by a product called Morpheus, which prices tenant risk and models vacancy risk. In the first seven weeks since launching, the company has completed 12 transactions and received two terms sheets for $35 millions of debt back by its leases.

Algoriz AI that turns ideas into automated trading algorithms

Algorizallows traders toturn ideas into trading algorithms without having to hire a programmer or wait weeks for custom code. The company allows traders to tag their ideas in English, which it turns into code on the spot. Since launching in March, Algorizhas signed up 500 professional traders on the platformwho are implementing their strategies. Its also received a letter of intent from a $200 million hedge fund to use its platform.

AlemHealth Buildinga radiologist in a box using machine learning

AlemHealth is building a platform that willbring better radiology diagnosis to emerging markets. While there are thousands of CTs and X-rays in emerging markets, less than 20 percent are read by radiologists. Using machine learning, AlemHealth hopes to solve that problem. By attaching to CT machines in Nigeria, AlemHealth is collecting data andsending those scans to radiologists all around the world. Its getting paid $1 per scan today, while also adding those scans to its database.

Wifi Dabba Building Indias largest wireless ISP

There are 800 million Indians who are being ignored by local ISPs today because their cellular data or ISP data plans are too expensive. Wifi Dabba is trying to change that, by building a network of WiFi hotspots in tea stores around the country. The company brings hardwired lines to those shops and enables them to sell affordable WiFi access to customers. Stores become breakeven for WiFi Dabba after four months on the network and the company makes 30 percent of all WiFi sales. Wifi Dabba has partnered with the local regulator TRAI to rollout more broadly, and it hopes to become the default WiFi option blanketing cities throughout the country.

LitHit A smart target for shooting sports

LitHit combines technology, shooting and gaming all into one. The company is targeting the 20 million target shooters in the U.S., with a combined hardware and subscription software business. By partnering with shooting ranges, the company is hoping to attract users to buy its smart targets and subscribe to its online shooting games.

Trade Building Africascommodity exchange

Trade wants to kick the middlemen out of the exchange of commodities in Africa. Today, those middlemen take between 50 percent to 70 percent out of the sales of goods there. By creating a marketplace, Trade connects both sides and takes just 6 percent of all sales. With just five commodities the company is targeting to start, Trade estimates West Africa is potentially a $3 billion market for the company.

Rippling A better way to onboard new employees

Whenever a new employee is hired, a company has a list of 100 to 200 things you need to do to getthem up and running. Now HR departments only need to click hire and Rippling will do everything else. From setting employees up with payroll to getting them their company-issued laptop to getting them signed up for email, Slack and all the other cloud services a business might use, Rippling takes care of it.

https://techcrunch.com/2017/03/20/yc-demo-day-winter-2017/

Marissa SafontThe 52 startups that launched at Y Combinator W17 Demo Day 1
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Young women are unfollowing Hillary Clinton more than any other 2016 candidate

In the Wild West of the 2016 election, popularity on social media may matter at least as much as cold, hard cash.

Take, for example,Donald Trump. The real-estate heir, former reality-TV star, and Republican presidential front-runner may have more money than all the other candidates in the race, but he’s managed to do more and spend less than his competitors, helped in part by hiscompelling social media presence.

So amassing social media followers matters. Conversely, as researchers at the University of Rochester argue in arecent study, losing followers also mattersespecially if your name is Trump or Clinton.

The study, which covers a period between September 2015 and this March 2016 and has yet to undergo peer review, investigated who followed then unfollowed the Twitter accounts of Trump and the Democratic front-runner, former Secretary of State Hillary Clinton.

Rather than switch toTed CruzorJohn Kasich, Trump unfollowers are actually more likely to be following the Democratic candidates.

Looking at profile images, the researchers categorized users by gender and age. They also looked at the number of followers each user had as a way to determine their social capital on the network.

Our study shows that for both candidates followers with more social capital are more likely to leave (or switch camps). For both candidates, females make up a larger presence among unfollowers than among current followers, the report’s authors wrote. Somewhat surprisingly, the effect is particularly pronounced for Clinton. Lastly, middle-aged individuals are more likely to leave Trump, and the young are more likely to leave Hillary Clinton.

Trump’s unfollowers tended to be middle-aged and have a large amount of social capital on the network. People who unfollowed Clinton tended to be young, female, and similarly popular among other users on the network. Interestingly, while Trump faces a massive favorability gap when it comes to female votersone poll found that73 percent of registered female voters held an unfavorable view of the candidateClinton was hit harder by the female unfollowers than Trump.

One of the primary beneficiaries of Clinton’s Twitter exodus was Democratic rival Sen. Bernie Sanders (I-Vt.). Meanwhile, Trump’s rivals, Sen. Ted Cruz and Ohio Gov. John Kasich, failed to make inroads with those who unfollowed Trump.

A considerable portion are now in the Bernie Sanders camp, the authors note. Rather than switch to Ted Cruz or John Kasich, Trump unfollowers are actually more likely to be following the Democratic candidates.

The prime age range for Trump unfollowers was between 27 and 42, whereas, for Clinton, it was between 12 and 26.

Given the unfollowing patterns uncovered in our paper, we believe Mr. Trump, once he has clinched the nomination, must give his particular attention to win over/keep the middle-aged group, while Secretary Clinton must work hard to win over younger voters, in order to do well in the General Election, Jiebo Luo, the professor supervising the work, wrote in an email to the Daily Dot. It’s true that not all following translates into strong preference. On the other hand, unfollowing clearly indicates disappointment, disagreement, and disapproval.

Luo added that the team is working on a follow-up paper exploring whether specific events, like Trump’s comment that Clinton’s campaign is dependent on her playing the woman card, have a significant effect on people’s decisions to unfollow a candidate.

While Clinton and Trump are technically politicians, they’re also #brands not unlike the hundreds of thousands of companies and celebrities on the micro-blogging service. The University of Rochester researchers didn’t ask the unfollowers why they unfollowed, but there has been some work on about why people unfollow brands in general.

Arecent survey of 900 social media users conducted by the social media marketing firms Fractl and Buzzstream found that users unfollow brands on Twitter all the time12 percent reported doing so at least once in the previous few days.

The poll found that the most common reason for unfollowing a brand was that the content it posted was repetitive and boring, followed (in order) by the account posting too frequently, a general desire of the users to remove clutter from their social media feeds, and getting offended by the brand’s activities. The least common reason for unfollowing was because they found a competing brand they’d rather follow.

If these insights hold for politics, maybe both Trump and Clinton need to find a way to make their Twitter accounts less boring for popular women.

Read more: http://www.dailydot.com/politics/2016-election-twitter-unfollow-trump-clinton/

Marissa SafontYoung women are unfollowing Hillary Clinton more than any other 2016 candidate
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Chan Zuckerberg Initiative acquires and will free up science search engine Meta

Mark Zuckerberg and Priscilla Chans $45 billion philanthropy organization is making its first acquisition in order to make it easier for scientists to search, read and tie together more than 26 million science research papers. The Chan Zuckerberg Initiative is acquiring Meta, an AI-powered research search engine startup, and will make its tool free to all in a few months after enhancing the product.

Meta could help scientists find the latest papers related to their own projects, while assisting funding organizations to collaborate with researchers and identify high-potential areas for investment or impact. Whats special about Meta is that its AI recognizes authors and citations between papers so it can surface the most important research instead of just what has the best SEO. It also provides free full-text access to 18,000 journals and literature sources.

Meta co-founder and CEOSam Molyneuxwrites that Going forward, our intent is not to profit from Metas data and capabilities; instead we aim to ensure they get to those who need them most, across sectors and as quickly as possible, for the benefit of the world.

CZI did not disclose any of the terms of its acquisition of the Toronto-based startups tech and team, which was founded in 2010 and funded with $7.5 million by investors, includingand HIGHLINEvc. The startup formerly charged some users for subscriptions or custom solutions, but now the whole Meta product will be free. The acquisition will take some time to close first, though.

Meta

Cori Bargmann, president of Science, and Brian Pinkerton, president of Technology for the Chan Zuckerberg Initiative, explain how Meta could be used, writing:

The potential for this kind of platform is virtually limitless: a researcher could use Meta to help identify emerging techniques for understanding coronary artery disease; a graduate student could see that two different diseases activate the same immune defense pathway; and clinicians could find scientists working on the most promising Zika treatments sooner. In the long run, it could be extended to other areas of knowledge: for example, it could help educators stay up to date on developmental science to better understand how children learn.

The acquisition aligns with CZIs $3 billion investment toward curing all disease. Its already established the Biohub in San Francisco, which will host and fund medical research. Announced in September, one of the Chan Zuckerberg Science divisions goals is to build tools and technology for medical experts, along with bringing them together and building a larger movement for scientific progress.

In this case, because Meta has already established itself as a leader in the aggregation of research, it made sense to buy the company and distribute its tool rather than build something new. Zuckerberg and his wifes organization have also made investments in startups as part of CZIs Education push, including Andela, which preps African engineers for tech jobs, and Byjus, an Indian video learning platform.

By taking Meta out of the commercial space and refocusing ans maximizing its value, CZI could solve one of sciences biggest problems for a much wider community. Simply put, theres far too much research for any one scientist or even a whole team to keep up with. 2,000-4,000 papers are published each day about biomedicine alone, yet its hard to search across them or figure out which are the most reputable.

Meta, formerly known as Sciencescape, indexes entire repositories of papers like PubMed and crawls the web, identifying and building profiles for the authors while analyzing who cites or links to what. Its effectively Google PageRank for science, making it simple to discover relevant papers and prioritize which to read. It even adapts to provide feeds of updates on newly published research related to your previous searches. Heres how it assists different parts of the research community:

  • Scientists can find the latest data and analysis on their areas of research, determine experiments that have already been performed that they dont need to replicate and find new opportunities for investigation
  • Funding organizations like universities and foundations can get in touch with authors to back their future work, or spot trends of where breakthroughs are being made so they can funnel resources correctly
  • Students can ditch shallow Google searches that rely on exact term matches and SEO to rank results, and instead find papers that are most relevant to their research and are from commonly cited established scientists
  • Schools can ensure their curriculum are up to date and training students for the areas of science with the most potential for advancement

meta-science-paper-graph

When originally announced, the flexible LLC status of the CZI was criticized because it diverged from the traditional structure of a charity. But the ability to acquire for-profit companies like Meta or reapply money it earns to its cause is exactly why Zuckerberg chose to form the philanthropic vehicle this way.

Helping scientists will produce a virtuous cycle, as they develop new tools that in turn unlock additional opportunities for faster advancement Molyneux writes. The Chan Zuckerberg Initiatives recognition of this meta effect is why Meta can be a key piece of the puzzle.

The Chan Zuckerberg Initiative knows that even with the familys massive fortune, it cant fund every dimension of science. But if it can provide scalable tools that make every scientist more effective by freeing their creators from the hunt for profit, CZI can become a fulcrum for humanity.

Read more: https://techcrunch.com/2017/01/23/chan-zuckerberg-initiative-meta/

Marissa SafontChan Zuckerberg Initiative acquires and will free up science search engine Meta
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Google launches its AI-powered jobs search engine

Looking for a new job is getting easier. Google today launched a new jobs search feature right on its search result pages that lets you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and others. Google will also include job listings its finds on a companys homepage.

The idea here is to give job seekers an easy way to see which jobs are available without having to go to multiple sites only to find duplicate postings and lots of irrelevant jobs.

With this new feature, is now available in English on desktop and mobile, all you have to type in is a query like jobs near me, writing jobs or something along those lines and the search result page will show you the new job search widget that lets you see a broad range of jobs. From there, you can further refine your query to only include full-time positions, for example.When you click through to get more information about a specific job, you also get to see Glassdoor and Indeed ratings for a company.

You can also filter jobs by industry, location, when they were posted, and employer. Once you find a query that works, you can also turn on notifications so you get an immediate alert when a new job is posted that matches your personalized query.

Finding a job is like dating, Nick Zakrasek, Googles product manager for this project, told me. Each person has a unique set of preferences and it only takes one person to fill this job.

To create this comprehensive list, Google first has to remove all of the duplicate listings that employers post to all of these job sites. Then, its machine learning-trained algorithms sift through and categorize them. These job sites often already use at least some job-specific markup to help search engines understand that something is a job posting (though often, the kind of search engine optimization that worked when Google would only show 10 blue links for this type of query now clutters up the new interface with long, highly detailed job titles, for example).

Once you find a job, Google will direct you to the job site to start the actual application process. For jobs that appeared on multiple sites, Google will link you to the one with the most complete job posting. We hope this will act as an incentive for sites to share all the pertinent details in their listings for job seekers, a Google spokesperson told me.

As for the actual application process itself, Google doesnt want to get in the way here and its not handling any of the process after you have found a job on its service.

Its worth noting that Google doesnt try to filter jobs based on what it already knows. As Zakrasek quipped, the fact that you like to go fishing doesnt mean you are looking for a job on a fishing boat, after all.

Google is very clear about the fact that it doesnt want to directly compete with Monster, CareerBuilder and similar sites. It currently has no plans to let employers posts jobs directly to its jobs search engine for example (though that would surely be lucrative). We want to do what we do best: search, Zakrasek said. We want the players in the ecosystem to be more successful. Anything beyond that is not in Googles wheelhouse, he added.

Monster.coms CTO Conal Thompson echoed this in a written statement when I asked him how this cooperation with Google will change the competitive landscape for job sites. Googles new job search product aligns with our core strategy and will allow candidates to explore jobs from across the web and refine search criteria to meet their unique needs, he wrote. Yes, as with anything, there will be some challenges and adjustments to existing job posting sites; the biggest perhaps being for those that are currently driven by SEO.

Read more: https://techcrunch.com/2017/06/20/google-launches-its-ai-powered-jobs-search-engine/

Marissa SafontGoogle launches its AI-powered jobs search engine
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Top Medical SEO Do’s and Don’ts to Get Your Site Right

If you’re tired of having a website that no one sees, you need to evaluate your site’s medical SEO. SEO, or search engine optimization, are the various keywords and structure that help online searchers find your website.

Did you know that at least 54{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of millennials and 77{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of patients overall look online before choosing a doctor? And even more people than that use the internet to find information about symptoms and diseases.

The right medical SEO can make the difference between searchers finding you in the search results and not being found at all. Fortunately, there are some simple do’s and don’t’s that will help you get your site right.

Medical SEO: Doing it Right

The goal of SEO is to make your site easier for search engines to read and understand.

When you optimize your site in this way, search results for keywords related to your business will include your website. Having your website rank highly in search results makes you more visible to your prospects and customers.

There are a lot of techniques you can use to make your website more search engine friendly. Doing it right is important.

Do: Include a Lot of Keyword Rich Content

You’re a doctor with specific specialties. Write about it!

Keywords are simply terms and phrases that are significant to your topic. They are the phrases people might use when they search for information. Including them in your content helps search engines understand that you have something to say about those topics.

Write about what you do, what you have learned, and what patients should watch out for. Of course, you should do this in layman’s terms, rather than using medical jargon.

When you share valuable information, you’ll rank highly in searches that include your specialty areas in the search terms. The millions of Americans that use Google to find out about their symptoms and diseases are far more likely to discover you.

Do: Create Different Pages for Each Physical Office

Local search, or searches in which prospects enter phrases like “GI Doctor Memphis,” are a crucial part of how people find professionals they want to work with. As a result, each of your locations should have their own web page.

Location-specific terms are essential keywords to use on your blog and your website. Include the location not just in the onsite content, but in the website address (URL) as well.

Something like doctorjohnson.com/offices/Memphis can be a useful website address. Having location-specific websites also allows you to use paid search ads more efficiently as well.

Do: Make Content Easy to Scan

Making content easy to scan isn’t just for search engines, it’s for people too. People don’t read every word online – they scan content, getting a feel for it from headers, bold text, and color.

Rather than fight this trend, go with it.

Use bold and color to highlight key terms and phrases that you want to stand out. Use headings and bulleted lists to make it easy to understand what you’re discussing without having to read every word.

Do: Make Sure Your Website is Mobile Responsive

Having a website that resizes text and rearranges the layout to accommodate mobile devices is vital to ranking high in search results. Not only will Google penalize you for not being mobile responsive, but you’ll also lose readers and possible customers as well.

Over half of consumer traffic to top websites is from mobile devices. If your site isn’t readable on a phone or tablet, you’re losing enormous amounts of impact!

Medical SEO: What NOT to Do

As with everything, there are ways to do medical SEO right and techniques that you should avoid. Here are a few things NOT to do.

Don’t: Use Leased Content from Content Mills

You’re a doctor, not a writer, so you may be looking for help finding content for your website. That’s understandable. However, it’s vital to choose the right content.

Google and other search engines penalize websites that have duplicate content by making sure they don’t rank highly in search results. All content should be unique to your site – and leased content doesn’t meet that standard.

Just like patients shouldn’t hire the cheapest doctor, but rather the best, be sure that any content you pay for is unique to your website, helpful to your patients, and high quality.

Don’t: Overuse Keywords

A long time ago, SEO writers would write sites that looked like complete junk to a human reader. In fact, they weren’t designed for human readers at all – they were stuffed with keywords.

The idea was that enough keywords would rank highly in search engines and it didn’t matter if the quality was poor. Not anymore.

Google now penalizes any website that focuses on “keyword stuffing” instead of quality content.

Instead, write something your patients want to read, while incorporating keywords in a natural way. Not only will you do better with search engines, but your website will also be more popular.

A higher number of visits and inbound links to your site helps it rank better in search results too!

Don’t: Use Content Only to Promote Yourself

The very worst websites in any industry are the ones that are all about the company and the owner. It’s like meeting someone at a dinner party, but they only want to talk about themselves. It’s off-putting.

It’s important to understand your audience and tailor your website to what they want to know and learn. Share informative articles. Talk about the benefits of working with you.

When you right a website well, it’s all about the customer. It describes what problems people have that you can help with, and discusses the improvements and outcomes that people experience from working with you.

Ready to Optimize Your Website?

Medical SEO can be a complex topic, and you’re already busy with your practice. Fortunately, Doctor Identity Services is here to help.

We want to help you be successful and drive more traffic to your site. More traffic means that more potential patients know about you and you have a chance to gain new business and grow your traffic.

If you want to learn more about medical SEO and get a free SEO analysis of your website, we’d love to help! Contact us today to have our experts review your site. You’ll be glad you did!

Roger SafontTop Medical SEO Do’s and Don’ts to Get Your Site Right
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SEO for Doctors: 10 Social Media Strategies You Should Be Using

SEO for Doctors: 10 Social Media Strategies to Use

Using SEO for doctors is just as important as any other industry, and that’s why you need to get social. These 10 social media tips will take you to the top.

Doctors typically have a lot on their mind. Staying up to date with new studies and procedures, appointments, emergency call-ins… It’s a lot.

So it’s fair to say that figuring out how SEO for doctors works isn’t at the top of the list.

But working SEO into any medical practice’s web presence is a huge part of getting more patients in through the doors and upping your online game.

Doctor Identity Services is here to take on the additional responsibility of managing your marketing and a medical practice– it’s what we’re experts at!

We also love to help our clients stay up-to-date on the latest and best marketing strategies. So we’ve put together our top 10 social media strategies you should be using– and be sure to check out our blog if you want to learn more.

SEO for Doctors: 10 strategies you need to be using

Staying on top of your online presence is a great way to stand out from the crowd.

Don’t believe us? A report found that 60{bdd9a1c58d0911e91934581815bf2aaeb41e96f2473b5329645edf525dd6592d} of doctors say that using social media has improved their quality of care for patients.

The people who are viewing the content are also more likely to share the medical information, from a blog cross-posted to social media, for example.

The benefits of SEO for doctors are clear: more people will be getting accurate medical information online and they will be linking to and interacting with your practice.

So here’s what you’ll want to do make this type of SEO for doctors work for you.

1. Update frequently and start conversations

What’s the point of social media? To be social!

SEO for doctors is based on the idea that doctors and medical practices need to put a personality to that professional face. This can really only happen through face-to-face interactions or social media.

You will want to use your platforms to update frequently and start conversations with your patients and followers.

Some offices like to use a post manager like HootSuite to schedule posts and others like to just stick to a schedule they’ve created.

A good rule of thumb is to post at least once a day on your platform. If your following grows, you may up that to twice a day to start at the top of news feeds and capture the most comments and shares.

2. Try out platforms like Instagram as well as Facebook and LinkedIn

When it comes to using social media as a professional, it seems like Facebook and LinkedIn are running the game. And you should be using these platforms to reach out to users.

But you should also consider using networks like Instagram to supplement your practice’s social media presence.

Some doctors have used social media platforms like Instagram to their advantage. They now have thousands of followers that are learning from the posts, sharing them, and engaging heavily.

You can also use your Instagram posts to liven up other platforms. Facebook and LinkedIn are usually very text-based.

The truth is that users prefer posts with images much more than those that are strictly text or a link to somewhere else.

3. Create content they’ll want to read and share

If a regular person tried to read a peer-reviewed medical journal or one of your old textbooks from medical school, chances are they’ll be confused and bored.

So you’ll want to break this stereotype and create content that people actually want to read and share.

This means putting personality into your posts and making sure everything is as clear as possible to regular readers.

4. Don’t forget to network

Social media is a great place for you to network with potential patients, but you should also take the time to network with other professionals.

We recommend following other doctors and practices on social media and interacting with them through likes, shares, and comments.

You never know when a new referral will come in thanks to your interactions on social media. And you can reach a new audience when you appear on another practice’s feed.

5. Remember that SEO for doctors can up your rankings

SEO is all about making your website and practice “search engine optimized” so that searching patients will be shown your website as a top result.

Think of this like your credit score. You’ll have to work to build up that reputation that allows you to be given more responsibility.

SEO is similar. The more people who follow you, share your posts, and the larger your presence is, the better.

While you are posting and creating content, be sure to add in your keywords that patients are most likely to search for to tie your business in with a search page to rank on.

All of this social media work is ultimately working in favor of SEO for doctors!

6. Use Twitter to join in on medical conversations

Twitter is a great platform to engage in quick and current conversations while upping your SEO ranking.

Search through medical hashtags and trending topics to chime in, respond to, and share the posts of others on your page.

You’ll be able to network with professionals and have your voice heard in a community interested in your area of expertise.

7. Share your promotions and events

If you have a following on social media, you also have an outlet to advertise to automatically.

So take advantage of this and share any promotions or events that you’re taking part in.

Some offices run marathons or work with charities during the holidays to raise awareness for a community issue or disease. Advertising this on social media can help bring out people to the events and grab the attention of people interested in the cause.

8. Consider using Youtube

When most people think of social media, they may not be thinking of Youtube.

But this platform is an awesome way to really up your professional reputation if you dedicate time to creating fun and informational videos to engage patients and users.

You’ll be able to create content that you’re interested in and get rid of any misinformation on the topic since you are an actual, trustworthy source of information.

9. Fight misinformation and build trust

It’s safe to say that any doctor has worked with a patient who first went to ‘Dr. Online’ before coming to you.

Maybe they understand their problem a bit better or are convinced they have something else entirely.

The internet is a place full of false information and this can be dangerous when health is involved.

So use social media and your position as a medical professional to get rid of misinformation and build trust in doctors again.

10. Learn from your analytics

Starting off with SEO for doctors means that you should be keeping an eye on your analytics to see what works best for your practice.

Perhaps you should up the Instagram posts and make a smaller amount of Youtube videos per month. Adjusting your output can really make a difference.

Roger SafontSEO for Doctors: 10 Social Media Strategies You Should Be Using
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