Roger Safont

Roger Safont

Roger Safont - Technology Evangelist, Internet & Digital Marketer, Healthcare Technology Leader

Top Medical SEO Do’s and Don’ts to Get Your Site Right

If you’re tired of having a website that no one sees, you need to evaluate your site’s medical SEO. SEO, or search engine optimization, are the various keywords and structure that help online searchers find your website.

Did you know that at least 54% of millennials and 77% of patients overall look online before choosing a doctor? And even more people than that use the internet to find information about symptoms and diseases.

The right medical SEO can make the difference between searchers finding you in the search results and not being found at all. Fortunately, there are some simple do’s and don’t’s that will help you get your site right.

Medical SEO: Doing it Right

The goal of SEO is to make your site easier for search engines to read and understand.

When you optimize your site in this way, search results for keywords related to your business will include your website. Having your website rank highly in search results makes you more visible to your prospects and customers.

There are a lot of techniques you can use to make your website more search engine friendly. Doing it right is important.

Do: Include a Lot of Keyword Rich Content

You’re a doctor with specific specialties. Write about it!

Keywords are simply terms and phrases that are significant to your topic. They are the phrases people might use when they search for information. Including them in your content helps search engines understand that you have something to say about those topics.

Write about what you do, what you have learned, and what patients should watch out for. Of course, you should do this in layman’s terms, rather than using medical jargon.

When you share valuable information, you’ll rank highly in searches that include your specialty areas in the search terms. The millions of Americans that use Google to find out about their symptoms and diseases are far more likely to discover you.

Do: Create Different Pages for Each Physical Office

Local search, or searches in which prospects enter phrases like “GI Doctor Memphis,” are a crucial part of how people find professionals they want to work with. As a result, each of your locations should have their own web page.

Location-specific terms are essential keywords to use on your blog and your website. Include the location not just in the onsite content, but in the website address (URL) as well.

Something like doctorjohnson.com/offices/Memphis can be a useful website address. Having location-specific websites also allows you to use paid search ads more efficiently as well.

Do: Make Content Easy to Scan

Making content easy to scan isn’t just for search engines, it’s for people too. People don’t read every word online – they scan content, getting a feel for it from headers, bold text, and color.

Rather than fight this trend, go with it.

Use bold and color to highlight key terms and phrases that you want to stand out. Use headings and bulleted lists to make it easy to understand what you’re discussing without having to read every word.

Do: Make Sure Your Website is Mobile Responsive

Having a website that resizes text and rearranges the layout to accommodate mobile devices is vital to ranking high in search results. Not only will Google penalize you for not being mobile responsive, but you’ll also lose readers and possible customers as well.

Over half of consumer traffic to top websites is from mobile devices. If your site isn’t readable on a phone or tablet, you’re losing enormous amounts of impact!

Medical SEO: What NOT to Do

As with everything, there are ways to do medical SEO right and techniques that you should avoid. Here are a few things NOT to do.

Don’t: Use Leased Content from Content Mills

You’re a doctor, not a writer, so you may be looking for help finding content for your website. That’s understandable. However, it’s vital to choose the right content.

Google and other search engines penalize websites that have duplicate content by making sure they don’t rank highly in search results. All content should be unique to your site – and leased content doesn’t meet that standard.

Just like patients shouldn’t hire the cheapest doctor, but rather the best, be sure that any content you pay for is unique to your website, helpful to your patients, and high quality.

Don’t: Overuse Keywords

A long time ago, SEO writers would write sites that looked like complete junk to a human reader. In fact, they weren’t designed for human readers at all – they were stuffed with keywords.

The idea was that enough keywords would rank highly in search engines and it didn’t matter if the quality was poor. Not anymore.

Google now penalizes any website that focuses on “keyword stuffing” instead of quality content.

Instead, write something your patients want to read, while incorporating keywords in a natural way. Not only will you do better with search engines, but your website will also be more popular.

A higher number of visits and inbound links to your site helps it rank better in search results too!

Don’t: Use Content Only to Promote Yourself

The very worst websites in any industry are the ones that are all about the company and the owner. It’s like meeting someone at a dinner party, but they only want to talk about themselves. It’s off-putting.

It’s important to understand your audience and tailor your website to what they want to know and learn. Share informative articles. Talk about the benefits of working with you.

When you right a website well, it’s all about the customer. It describes what problems people have that you can help with, and discusses the improvements and outcomes that people experience from working with you.

Ready to Optimize Your Website?

Medical SEO can be a complex topic, and you’re already busy with your practice. Fortunately, Doctor Identity Services is here to help.

We want to help you be successful and drive more traffic to your site. More traffic means that more potential patients know about you and you have a chance to gain new business and grow your traffic.

If you want to learn more about medical SEO and get a free SEO analysis of your website, we’d love to help! Contact us today to have our experts review your site. You’ll be glad you did!

Roger SafontTop Medical SEO Do’s and Don’ts to Get Your Site Right
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SEO for Doctors: 10 Social Media Strategies You Should Be Using

SEO for Doctors: 10 Social Media Strategies to Use

Using SEO for doctors is just as important as any other industry, and that’s why you need to get social. These 10 social media tips will take you to the top.

Doctors typically have a lot on their mind. Staying up to date with new studies and procedures, appointments, emergency call-ins… It’s a lot.

So it’s fair to say that figuring out how SEO for doctors works isn’t at the top of the list.

But working SEO into any medical practice’s web presence is a huge part of getting more patients in through the doors and upping your online game.

Doctor Identity Services is here to take on the additional responsibility of managing your marketing and a medical practice– it’s what we’re experts at!

We also love to help our clients stay up-to-date on the latest and best marketing strategies. So we’ve put together our top 10 social media strategies you should be using– and be sure to check out our blog if you want to learn more.

SEO for Doctors: 10 strategies you need to be using

Staying on top of your online presence is a great way to stand out from the crowd.

Don’t believe us? A report found that 60% of doctors say that using social media has improved their quality of care for patients.

The people who are viewing the content are also more likely to share the medical information, from a blog cross-posted to social media, for example.

The benefits of SEO for doctors are clear: more people will be getting accurate medical information online and they will be linking to and interacting with your practice.

So here’s what you’ll want to do make this type of SEO for doctors work for you.

1. Update frequently and start conversations

What’s the point of social media? To be social!

SEO for doctors is based on the idea that doctors and medical practices need to put a personality to that professional face. This can really only happen through face-to-face interactions or social media.

You will want to use your platforms to update frequently and start conversations with your patients and followers.

Some offices like to use a post manager like HootSuite to schedule posts and others like to just stick to a schedule they’ve created.

A good rule of thumb is to post at least once a day on your platform. If your following grows, you may up that to twice a day to start at the top of news feeds and capture the most comments and shares.

2. Try out platforms like Instagram as well as Facebook and LinkedIn

When it comes to using social media as a professional, it seems like Facebook and LinkedIn are running the game. And you should be using these platforms to reach out to users.

But you should also consider using networks like Instagram to supplement your practice’s social media presence.

Some doctors have used social media platforms like Instagram to their advantage. They now have thousands of followers that are learning from the posts, sharing them, and engaging heavily.

You can also use your Instagram posts to liven up other platforms. Facebook and LinkedIn are usually very text-based.

The truth is that users prefer posts with images much more than those that are strictly text or a link to somewhere else.

3. Create content they’ll want to read and share

If a regular person tried to read a peer-reviewed medical journal or one of your old textbooks from medical school, chances are they’ll be confused and bored.

So you’ll want to break this stereotype and create content that people actually want to read and share.

This means putting personality into your posts and making sure everything is as clear as possible to regular readers.

4. Don’t forget to network

Social media is a great place for you to network with potential patients, but you should also take the time to network with other professionals.

We recommend following other doctors and practices on social media and interacting with them through likes, shares, and comments.

You never know when a new referral will come in thanks to your interactions on social media. And you can reach a new audience when you appear on another practice’s feed.

5. Remember that SEO for doctors can up your rankings

SEO is all about making your website and practice “search engine optimized” so that searching patients will be shown your website as a top result.

Think of this like your credit score. You’ll have to work to build up that reputation that allows you to be given more responsibility.

SEO is similar. The more people who follow you, share your posts, and the larger your presence is, the better.

While you are posting and creating content, be sure to add in your keywords that patients are most likely to search for to tie your business in with a search page to rank on.

All of this social media work is ultimately working in favor of SEO for doctors!

6. Use Twitter to join in on medical conversations

Twitter is a great platform to engage in quick and current conversations while upping your SEO ranking.

Search through medical hashtags and trending topics to chime in, respond to, and share the posts of others on your page.

You’ll be able to network with professionals and have your voice heard in a community interested in your area of expertise.

7. Share your promotions and events

If you have a following on social media, you also have an outlet to advertise to automatically.

So take advantage of this and share any promotions or events that you’re taking part in.

Some offices run marathons or work with charities during the holidays to raise awareness for a community issue or disease. Advertising this on social media can help bring out people to the events and grab the attention of people interested in the cause.

8. Consider using Youtube

When most people think of social media, they may not be thinking of Youtube.

But this platform is an awesome way to really up your professional reputation if you dedicate time to creating fun and informational videos to engage patients and users.

You’ll be able to create content that you’re interested in and get rid of any misinformation on the topic since you are an actual, trustworthy source of information.

9. Fight misinformation and build trust

It’s safe to say that any doctor has worked with a patient who first went to ‘Dr. Online’ before coming to you.

Maybe they understand their problem a bit better or are convinced they have something else entirely.

The internet is a place full of false information and this can be dangerous when health is involved.

So use social media and your position as a medical professional to get rid of misinformation and build trust in doctors again.

10. Learn from your analytics

Starting off with SEO for doctors means that you should be keeping an eye on your analytics to see what works best for your practice.

Perhaps you should up the Instagram posts and make a smaller amount of Youtube videos per month. Adjusting your output can really make a difference.

Roger SafontSEO for Doctors: 10 Social Media Strategies You Should Be Using
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5 Ways to Build Patient Loyalty in a Digital World

Medical SEO: How to Grow Patient Loyalty on the Web

Are you using medical SEO to reach out to and retain patients? There’s more to it than being found on google. It’s also about trust. We’re sharing how here.

Let’s be realistic. Building a website nowadays is not enough. Just being present online won’t bring you more customers. Using the Internet to grow your business comes with responsibilities and a number of tools you have to master if you really want to succeed: Medical SEO, sitemaps, a medical blog and more.

However, it is your lucky day because we’ve got you covered. Just take a look at the guide below and get ready for some serious success.

First, Educate Yourself

Before you start reading the techniques and the ways you can make your website more popular with organic visitors, you have some homework to do. As mentioned above, being present is not enough.

So, the first thing you want to do is to make sure you familiarize yourself with some tools and terms involved with Internet marketing.

Some of these tools and terms to help you with your medical SEO are:

Google Analytics

Make sure you put this simple code in your website’s header to monitor what content pulls more traffic. Collect the data, analyze them, and keep creating more content based on what your audience needs.

Sitemap

This is a tool many professionals forget to use. Creating a sitemap will help search engines navigate through your website and deliver the right content to the right person. Free sitemap generators out there that will get the job done for you.

Medical SEO Optimization

Get to study more about headings, keyword density, external and internal linking, and image optimization to improve your Google ranking.

Meta Data

Another important thing to include in your TO-STUDY list. Metadata (such as meta titles and meta descriptions) help search engines understand more quickly what your website is all about. Yes, the also help you rank higher.

We know all these might sound like a lot, but it is just some important stuff worth studying. After all, you know what a patient suffers from just by listening to their symptoms. Do you really believe you will not be able to master the medical SEO techniques?

Keywords & Medical SEO

Don’t you just love this word? It is a clear word that describes what search engines are actually looking for: keywords. Words that help your website shine.

The process is quite simple. Create a list of words you believe people use while searching for medical services. Ask for some help both from your colleagues and from everyday people who use the Internet to look for healthcare related content.

After you have created your list, test each keyword on Google Keyword Planner and focus on the ones that gather more than 400 monthly searches. Boom! You now have your main focus areas.

Now, all you have to do is include these keywords on your website. But be careful. You don’t want to overdo it. Keyword stuffing is a common SEO mistake you want to avoid.

A perfect idea to target your keywords of choice is a blog.

Original Content Matters

The Internet is full of content. Text, images, videos, blogs.

Our virtual world is packed with information the world keeps searching for. Be one of those information providers.

Writing blog posts about your area of expertise does not only help you establish yourself as an authority, but will also help you target the keywords that best describe your business. Create articles about your profession and write about all the things a patient might be looking for.

Your content must not only be original but serve a purpose as well.

So, a quick way to start gaining more traffic is by writing about symptoms and what they might mean, or you can help them with a “How-To” blog post. Whatever you do, don’t forget to include a “call-to-action” and ask your audience to contact you for more information.

Remind them you are just a call and an appointment away.

But Don’t Just Stick to Blogging

As we already mentioned, the Internet is full of content. And content does not only mean blog posts and words published on blogs. So, you have to own a variety of search verticals such as:

Videos

You know YouTube, right? Everybody does. Upload some videos on there and embed them in your website to deliver more content to your audience in a more simplified way.

Videos are still getting bigger and the fact that Google bought YouTube ten years ago, perfectly explains why they will help your SEO ranking.

Don’t be afraid to show your face, your staff, or even feature some of your patients’ testimonials. There is a lot of suspicion between the healthcare industry and the Internet. Showing what your organization is all about, will help you stand out and gain more reliability.

Photos

It might be your office, your team, moments of some of your most important achievements. Whatever it is, a picture is worth a thousand words. Make sure your audience hears every single one of them.

Slideshows

The easiest way to explain something to someone who is not familiar with your profession is by using slideshows. They are easy to understand, easy to digest, and, most importantly, easy to create.

Create one or two slideshows via Slideshare, optimize them for the web, and explain complex, scientific pieces of information in simple, everyday words.

Stay Local

Sure, you want to spread the knowledge. Sure, you want to help people remotely. But at the end of the day, the ultimate goal is to make these people come to you when they need your help.

Focusing on local marketing will both give you a ranking boost and help people find you when they are actually looking for medical services. Include your physical address and your phone numbers in your website, your Facebook Page, Foursquare, and Google Plus.

This way search engines will associate you with a standard location, and they will help you climb to the top of their search results.

For more information about our services, make sure you visit our contact page, and we will help you create a plan that will grow your business in an instant.

Roger Safont5 Ways to Build Patient Loyalty in a Digital World
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Doctor SEO Tips: Google Wants Your Website Mobile Responsive, Now

Doctors, it is past time you start acting like independent contractors, freelancers, and entrepreneurs. You run a business. You are self-employed, and all that entails.

One of the implications of that is you have to make marketing a part of your business.

Gone are the days where you could get customers simply by hanging a sign on your door. More than ever, you have to compete with other doctors for the attention and business of perspective clients.

It takes effort, money, and business savvy. It also requires a bit of technical prowess they likely didn’t teach you in med school.

If your website has not kept up with the times, you are about to start getting penalized for that lack of technical prowess. 

If you thought good patients were hard to attract before, just wait. It is about to get a whole lot harder. Violators of Google’s SEO rules will be considered less relevant, and thus, fall in the search results rankings.

If you were on the second page before, get ready to say “hello!” to page 4. Here are the Doctor SEO tips you need to avoid that fate (and perhaps even be promoted to page one):

Mobile Ready

The key to a mobile responsive site is responsive wed design (RWD)

Basically, it is a site that reflows and resizes text and other elements so that the site looks nice and responds well on smartphones just as they do on traditional computers. 

This can be a highly technical subject. As a doctor, you don’t need to know all the specifics of how it is done. Your web designer will know that. You need to understand why it matters. 

As we have already covered, Google will penalize you if your website isn’t mobile responsive. But here are some of the other reasons that a mobile-ready site is a must:

Mobile Search

On a mobile device, search is an entirely different beast. So as you prepare your site for mobile, you also have to adjust your concept of search.

On a desktop, it is easy to type long search strings into a large text box, then scroll through dozens of results to find what you want. This isn’t true on mobile.

People will naturally type shorter search strings because typing on mobile is a lot more difficult and time-consuming. 

Scrolling dozens of results is also less likely because scrolling is a lot more labor-intensive. 

The mobile searcher is also much more likely to be on the move while conducting the search. They do not have the luxury of sitting down and carefully sifting options. They will make a quicker decision based on less information and are more likely to be operating under time constraints.

If they are out and about and decide they needed to look up a doctor, you had better be near the top of the page. 

There are two ways to achieve this: through pay-per-click (PPC) and local optimization. 

PPC is the most straight-forward way to buy yourself to the top of the page.

You are not improving your search ranking, but rather, simply buying an ad that appears somewhere near the top of the page in the local results.

Local SEO is a way to improve your rankings in your local market. 

Doctors will benefit from local SEO specialists that  focus on the medical profession

Mobile-friendly Ads

As a doctor, your site shouldn’t be particularly ad-heavy. 

That said, mobile-unfriendly ads will cause your site to be penalized

The challenge is determining what qualifies as a mobile-friendly ad. 

Pop-ups have been around for a very long time (long enough that we have pop-up blockers). And those pop-up blockers are a staple of every web browser on the market.

Google is going beyond the pop-up blocker. They have declared most kinds of pop-ups user unfriendly. On mobile, a pop-up ad feels user hostile, if not downright deceptive.

Not only is your content completely blocked and the experience hijacked, the only way to get out of the ad us usually to tap a tiny [x] that is far smaller than a reasonable touch-target size.

It is far more likely the ad will be activated. And the user is redirected to a new webpage, or even app, while desperately trying to dismiss the ad.

Google can’t end the practice altogether. But they are doing what they can by penalizing those who continue to do it.

Google describes a “mobile-friendly” ad as one that only covers a reasonable amount of the screen. While you can find pictorial examples of this, as of now, it is still somewhat unclear what a reasonable amount of screen is. 

Ultimately, the take-away is to avoid user-hostile ads. You should easily rise above those who don’t.

Mobile Performance

Part of making a site more mobile responsive is making it more performant. Slow mobile sites will also be penalized in relevance rankings.

It is not just that slow sites are annoying to users of the site. It is that the sites are often slow for reasons that can be somewhat user-hostile. Here are a few of what makes a site slow:

  • Poor coding
  • Too many large assets that are difficult and expensive to download
  • Too many ads
  • Ads with trackers
  • Unintentional malware on the site from a third-party, rogue network

By focusing on site speed, Google is also forcing site masters to trim the fat and make their sites more useful. It is easy to forget that not everyone has the latest and greatest tech for handling bloat.

Crafting a Mobile Message

As a doctor and business person, you have to craft a message that sets your business apart.

But that message has to fit into the 4.7″ lifestyle of your potential clients. You have to figure out what sets you apart. Then present that unique selling proposition (USP), within the constraints of a smartphone.

One way to be sure your message is right for mobile is to redesign your site to be mobile-first. Until now, websites were designed on desktops for desktops. Only after the fact are they mobilized. 

While sites are still designed on the desktop, they should be conceptualized with mobile in mind. They can be scaled up from there.

Companies like Apple, Google, and WebOS have done a lot of work to show how smartphone apps can scale up. That ends up with a better enduser experience than taking a large app and trying to scale it down.

RWD is the latest effort to try and scale down a desktop site to smartphone size. It is a good idea that works well.

As the business of medicine changes, doctors have to change with the times by preparing for mobile search and providing mobile responsive sites that offer user-friendly ads, high-performance, and a message designed with the mobile lifestyle in mind.

Ready to get started? 

Roger SafontDoctor SEO Tips: Google Wants Your Website Mobile Responsive, Now
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How to Set Up Your Website

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Learn How to Set Up Your Medical Website!

It is incredibly important that your setup a website as quick as possible.   Although you may want to user your Facebook Page, or your Google My Business Page, you should work to define your brand.

Without a web presence, chances are your firm could drop off the radar. To avoid your business being a casualty of the modern world, it’s now more important than ever to get online and start building your brand and online medical presence.

A respectable website doesn’t need to cost much, actually there are many deals out there that will help you create a superior site that does not look cheap and simple. The following points will help you get start and should help you get online.   If you have any questions, please do not hesitate to contact me and I can get you setup with everything.

Register your domain

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You can’t have a website without a web address. Don’t be swayed by offers of free web addresses though, as they may be difficult for customers to find easily, or may make your firm look less than professional.

The first thing you need to do before anything else is to get yourself a domain name. This is the name you want to give to your website. For example, the domain name of the website you’re reading is “doctoridentityservices.com”.  I came up with that name because the focus of this website is to get offer my services to help a doctor’s identity.  To get a domain name, you have to p to pay a small annual fee to a registrar for the right to use that name.   Getting a domain name does not include a website.  It’s just a name. It’s sort of like registering a business name in the brick-and-mortar world.

Where do I get a domain name and hosting?

I’ve mostly used www.godaddy.com as a web hosting and domain registrar for myself and some of my web projects.

Of course you can try other web hosting providers and even try to host your site by yourself, but it’s very complicated.  So save yourself some time and money to get a decent web host.

When you get a domain name, you can also get a personal email account(s): you@YourSite.com – it is way more professional than a generic Gmail or Yahoo address.

What kind of domain name should I pick?

As an easy starting point:

  • If you’re making a website for your business, your domain name should match your company name. For example: YourCompanyName.com
  • If you’re planning to set up a website for yourself, then YourName.com can be a great option.

Domain names usually end with .com, .org or .net, but in recent months, a huge amount of domain extensions (the end part of the web address, like .com) have come out, ranging from .agency to .pizza.

My best advice? Avoid the weird extensions and go with .com, .net or .org unless they perfectly describe what you have to offer – and even then, see if you can find a more common name.

While .com, .org and .net are commonly used and easily remembered, the domain extension craze hasn’t really gone mainstream yet – so people may not find you if you use a really different domain extension.

Any additional tips for choosing my domain name?

There are few things that can help you choosing your domain name:

  • Is it brandable? For example, if you make a site about poetry then best-poetry-website.net is not a good choice: poetryacademy.com or poetryfall.com is much better.
  • Is it memorable? Short, punchy and clear domain names are much easier to remember. If your domain name is too fuzzy, too long or spelled in a strange way, visitors may forget it.
  • Is it catchy? You want a domain name that rolls off the tongue, describes what you (or your business) does and sticks to the head. Coming up with a cool name can be a bit tough since there are approximately 150 million active domain names in the world right now – but don’t give up.

There’s one rule that always applies to domain names: If you like it, go for it.

Choose hosting

You could host the website your self when you have your very own server. However, maximum small companies do now not have access to a devoted server. Happily there are lots of corporations inclined to host your website, for a charge.

Pick out your web hosting company cautiously. Don’t be tempted to choose the cheapest one; do your homework first. There may be also the query of whether to stay with an Irish firm or appearance overseas. Although you will be tempted through the seemingly decrease expenses that foreign web hosting corporations provide, there may be hidden troubles which you have to recollect. For instance, what takes place if the server goes down in the middle of the day here? Is the 24-hour guide supplied, or would you need to watch for tech guide to return into the workplace for a reaction?

Plan your site

No matter whether you’re going to design a website your self or turn it over to the professionals, ensure you understand precisely what you want to have on the web site.

If you don’t nail down these details at an early level, the possibilities are you may end up with an ever-increasing mission. You should have a rough concept of what the pages are going to look like, selecting color schemes, logos, and whether or not you will have eCommerce capability.

Design your Site

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There are 3 critical factors to an internet site:

  • Clean navigation.
  • Easy-to-examine facts.
  • A specific attention for the website online

You must additionally keep the subsequent points in thoughts while creating your site:

  • Maintain it easy.
  • Make sure the site works with all internet browsers, not just internet Explorer.
  • Ensure your contact facts is genuinely seen on the website.

If you are gathering personal information from customers, you will need to have a privacy policy.

In case you aren’t familiar with designing a website, a quick search on Google will display design firms positioned your area.

Checking out Website

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Although I list this step one after the other, it must be achieved in the course of your design cycle.

You may want to check your web pages as you layout them within the principal browsers: Chrome, Firefox, Safari and net Explorer 11. All these browsers are free.  Sadly, checking out your web site is the simplest way you could be without a doubt positive that it works the way you want it to for your visitors.

Getting Your Site Noticed

So you have built your website now you want to getting traffic.

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The quickest way to get traffic is through PPC (Pay Per Click) which means that you are buying Facebook Ads, Google Adwords, etc.   The harder but more economical way is through SEO.   Click here to download my Ebook which walks you through the necessary steps and strategies. CLICK HERE for the free EBook.!!!

Conclusion

Naturally the above guide is not exhaustive. But it will give you an idea of what your first steps should be to get some additional visibility.

Roger SafontHow to Set Up Your Website
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Is Your SEO Company Working for the Competition?

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Is your SEO company ranking for the competition? It’s a truth in the search engine optimization industry that often times companies will work for greater a couple of clients competing in the identical area of interest. Is it ethical? We don’t consider so, but that doesn’t stop the other guys from doing it! We consider that our clients deserve the best ratings and that working for two competing customers is a struggle in that.

Why SEO Companies Work for Competitors

Most SEO companies aren’t especially concerned with whether or not clients are in competition with each other. In any case, if an search engine optimization organization can get several businesses in the same neighborhood area that compete for the identical keywords or area of interest it may make the search engine optimization technique easier. The right kind of search engine optimization requires a research and technique, and with the aid of studying the same records once for several customers those organizations can save money and time. What those search engine optimization businesses miss out on, or do see however definitely brush aside, is that they’re short-changing their clients by using the same tactics for your competitor!

Can search engine optimization companies get correct results for a couple of commercial enterprise within the identical area of interest? In some cases, sure. That doesn’t make it ethical, however.

I believe that if you hire an Medical SEO experts to optimize your internet site and enhance your search engine rankings, they should work to get you better results than your competitor. All seems well, and after several months of working with this company your site has been ranking hire step by step on Google. You would be happy, right? Now imagine that unbeknownst to you, a competing company a few blocks away had employed the equal search engine optimization agency on the same time. However they’re simply ranking higher than you are! You would in all likelihood be dissatisfied, and rightly so! Notwithstanding your improved rankings, you’ve basically been double-crossed.

You’re paying an SEO expert to move past your competition, not to be lumped into the equal basket along them.

What Do I Do If I Discover My SEO Company Is Working for My Competition?

If you catch your SEO agency working for your competition, it is a good idea to drop them and hire another dependable SEO company. In any case, if they absolutely want your company to prevail they wouldn’t be working for the competition.

If you need an Medical SEO Experts that believes for your health business and is dedicated to operating towards your goals, give us a call at 813.453.2225 or fill out our signup for an SEO Audit. We are able to make your website compete in any industry and we are will help you beat your competition!

Roger SafontIs Your SEO Company Working for the Competition?
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